Engage Web June 2017 - Page 2 of 3 - Engage Web

    How the headline influences content sharing

    Posted on June 20, 2017

    One of the main goals of content marketing is to have your blog posts, news and articles shared. According to Garrett Moon, founder of CoSchedule, only 11% of content is shared more than 100 times.

    The headline is one of reasons that people share content. Moon has analysed over one million headlines to discover phrases and factors within headlines that make them (more…)

    Posted by Carl Hopkinson

    Twitter reveals new interface

    Posted on June 19, 2017

    At the tail end of last week, microblogging site Twitter announced that the platform had a new layout and began to roll it out to users.

    The announcement was made via a blog post on Thursday. The update contains mainly cosmetic changes with the main one being that profile pictures now appear in a (more…)

    Posted by Alan Littler

    Is your content human enough?

    Posted on June 19, 2017

    It’s easy to start publishing content these days, especially through a blog or website news feed, but is it human enough? Publishers are growing increasingly dependent on automated tools, and sure, many of (more…)

    Posted by Matt Jones

    Worldwide roll out for Instagram feature

    Posted on June 16, 2017

    Photo-sharing platform Instagram recently announced it will be rolling out its archive feature on a worldwide scale.

    Last month, it was revealed that the archive feature was being tested. This test was deemed successful and will now become a permanent aspect of the platform; it has already started to be introduced to users.

    The announcement was made by (more…)

    Posted by Alan Littler

    Twitter tests new Happening Now feature

    Posted on June 15, 2017

    Microblogging site Twitter is currently testing a new method of showing its users what is being talked about on the site and the latest news, situating this feature at the top of the timeline.

    The test, known as “Happening Now”, is a new feature that presents users with current affairs and events happening in real time. The feature takes the form of (more…)

    Posted by Alan Littler

    Is short or long content better?

    Posted on June 14, 2017

    There is a debate amongst content creators about whether it is better to write short or long content. There is no definitive definition of long content, but many say that content with 1000+ words meets this description.

    Short and sweet

    The arguments for short content is that many readers have a short attention span and do not (more…)

    Posted by Carl Hopkinson

    Facebook to expand groups section of platform

    Posted on June 13, 2017

    Social networking site Facebook is planning an expansion to the Groups section of its site which will see online communities becoming the main focus of the feature.

    The online giant will be testing a Groups section in the mobile version of the site and this will see the icon moved onto the main menu, alongside (more…)

    Posted by Alan Littler

    Alphabet sells robotics company Boston Dynamics

    Posted on June 12, 2017

    Alphabet, the parent company of Google, has recently announced it has sold engineering and robotics company Boston Dynamics.

    Boston Dynamics produced a number of robotic animals and is perhaps more famously known for the creation of Spot, a robot that looks like a dog, and the six-foot humanoid Atlas. These robots were sent into the limelight thanks to (more…)

    Posted by Alan Littler
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