Engage Web March 2017 - Page 2 of 4 - Engage Web

Why you should invest in content marketing

Posted on March 22, 2017

If you are still evaluating whether content marketing will be right for your business, here are a few reasons to help convince you.

Your competitors are probably already doing it

Even if you prefer not to follow the crowd, your business still needs to stay competitive. For example, recent research by the Content Marketing Institute found that 88% of North American B2B companies were using content marketing to develop their business. Even if your competitors are not already using content marketing to gain a competitive advantage, they probably soon will. The longer you delay, the longer it will take to catch up.

Benefit from targeted website traffic

Good content not only brings new organic traffic to your website—it tends to be good traffic too. You effectively attract many people with a potential need for your goods or services, and by providing useful content without being pushy, you create an element of trust that can lead to an eventual sale.

It fits in with your existing marketing

Rather than replacing your current marketing efforts, content marketing can complement them nicely. For example, if you promote heavily through social media, content marketing will give you a new pool of material to promote; material that people will actually be interested in. It can similarly help your search engine optimisation by featuring keywords in targeted content rather than disjoint articles.

Little to lose

Unlike with traditional advertising, which involves paying to promote your message with no guarantee of a result, content marketing has very low publishing costs. In addition, rather than recruiting your own writers, you can outsource your content needs to copywriting services and news content providers, so you will be able to scale your content as and when needed.

In short, content marketing is perhaps the last fertile land for marketing, and there’s very little risk, so why not just try it?

Posted by Jenny C

Facebook to complete the set with Stories

Posted on March 21, 2017

Social networking site Facebook has recently announced its intentions to add a new feature to its main platform, after introducing it to various other platforms it owns.

The company is adding the Stories feature to (more…)

Posted by Alan Littler

Most popular social media platform among millennials revealed

Posted on March 20, 2017

A new study has revealed the most popular choice of social media platform among US millennials, and it may surprise you to learn that neither Facebook nor Twitter can be found at the top of the pile.

According to the (more…)

Posted by Alan Littler

Have you spotted yourself on Google Street View?

Posted on March 17, 2017

Google Street View is one of my favourite tools on the internet and, as someone caught in a compromise between wanderlust and laziness, I find dragging Pegman onto streets all over the world strangely addictive.

What’s more, it seems like every time I go on it, there’s even more to see and do. As this Wikipedia page shows, Street View made its 213th update on Wednesday, now allowing you to venture into (more…)

Posted by John Murray

Tech giants create digital ad duopoly

Posted on March 16, 2017

According to a recent forecast presented by research group eMarketer, the digital advertising industry will see its duopoly tighten as Facebook and Google continue to assert their dominance.

eMarketer’s forecast shows that the (more…)

Posted by Alan Littler

Google to alter CAPTCHA form

Posted on March 15, 2017

Search giant Google has long requested that users decipher the most ineligible of squiggles to prove to the company that they are not spamming robots, but now the search giant has announced changes to its CAPTCHA forms that will make it easier for (more…)

Posted by Alan Littler

Twitter Brits suggest new names for UK without Scotland

Posted on March 14, 2017

With the week beginning with murmurings of a second referendum on Scottish independence, it’s led to lively discussions on Twitter, where #indyref2 was trending for most of yesterday.

First Minister of Scotland Nicola Sturgeon made a speech yesterday calling for another opportunity for Scots to have their say on whether they want to be part of (more…)

Posted by John Murray

Messenger introduces Snapchat-esque feature

Posted on March 13, 2017

Social media giant Facebook has recently released a new feature for its standalone messaging app Messenger, and it may come as no surprise to some that it is one made famous by photo-messaging platform, Snapchat.

Once again, Facebook has shown that it is (more…)

Posted by Alan Littler
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