User centered web design puts the user at the heart of the design process. The way a user interacts with web elements should be easy and simple.
Many websites do not have interactive elements and do not engage the reader effectively. When web developers do use interactive elements, they are often too complicated. For example, many sites want visitors to sign up to a newsletter so that they can receive marketing emails. The minimum, and perhaps the maximum data, that should be required for this process is a first name and an email address. Long forms asking for address, phone numbers, or that ask lots of questions, are not usually received well by users and they will often (more…)