It is important to review a website on a regular basis in order to assess whether it needs a full or partial redesign, or just a bit of a refresh. Here are some of the key areas to pay attention to when reviewing your website:
The visuals
In an article in the Journal of Consumer Research entitled “When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices”, researchers N. Mandel and E.J. Johnson looked at a car website that had a green background with images of coins on it. This primed visitors to be ‘money aware’ and they spent longer looking at (more…)