Engage Web July 2016 - Page 2 of 3 - Engage Web

    Four design trends that can harm your website

    Posted on July 20, 2016

    Each year, new trends in web design emerge. Most of these trends have a positive effect on websites but, embracing a trend without thoughtful consideration, can end up harming a website. Here are 4 design trends you can employ but you should be wary of.

    As Jeff Goldblum said in Jurassic Park:

    “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”

    1. Beautiful looking but complex home pages

    Many years ago website visitors were often faced with a complex Flash driven home page. On slow internet connections these could take minutes to fully load. Whilst Flash generated pages were often (more…)

    Posted by Darren Jamieson

    What can content developers learn from Wikipedia?

    Posted on July 19, 2016

    It’s very tempting to think that if we Google something and it presents us with a fact, it must be true, but how much misinformation is there on the internet?

    You will have seen many examples of dubious ‘facts’ shared on social media, often claiming something inflammatory about themes like immigration, MPs’ expenses and other subjects that get (more…)

    Posted by John Murray

    Twitter to provide brands with more info about their audience

    Posted on July 18, 2016

    Microblogging site Twitter has recently announced that it intends to open Gnip and its Audience API to all brands, so that they can access data about anyone who interacts with their tweets.

    Twitter collects a wealth of information about its (more…)

    Posted by Alan Littler

    Is this headline any good?

    Posted on July 15, 2016

    Journalists and all creative writers are well aware of the need to give their articles a grabbing headline that makes people want to read their story in full, but the purpose of the headline has changed somewhat as news has headed online. With social media sites like Facebook often presenting simply a headline and accompanying image on users’ newsfeeds, it could be argued that (more…)

    Posted by John Murray

    Facebook trials new disappearing messaging system

    Posted on July 14, 2016

    Social networking phenomenon Facebook is trialling a new feature for its Messenger app that will see the introduction of disappearing messages.

    The feature is being branded as (more…)

    Posted by Alan Littler

    The top 5 mistakes to avoid when developing an ecommerce website

    Posted on July 13, 2016

    An ecommerce website is more complicated than a standard brochure website. This also means there is the potential for more errors.

    If you are responsible for an ecommerce website, these are the top 5 mistakes to avoid:

    1. No clear value proposition

    A value proposition communicates why customers should buy from your site and not your competitor, such as Amazon. If you do not have one, or your value proposition is poor, then many potential buyers will head for your competitors instead of you.

    The essential elements of an effective value proposition are: (more…)

    Posted by Darren Jamieson

    Snapchat to add new feature

    Posted on July 12, 2016

    Popular photo messaging app Snapchat has recently announced a new feature, taking the service away from its traditional roots and cementing its intentions to take on the ‘big boys’ of the social media world.

    The feature, known as ‘Snapchat Memories’, was announced on the Snapchat Blog on Wednesday last week and will no doubt have taken both users and competitors by surprise as it is a feature that not many would associate with the service, which has been marketed as an “ephemeral” app that destroys images and videos once they have been (more…)

    Posted by Alan Littler

    Bing Predicts – psychic visions or howls of derision?

    Posted on July 11, 2016

    With the vast majority of us using Google for our every search, web users might joke that the only prediction worth making when Bing is involved is what on Earth it’s going to return to you for your search terms. Still, appearances at Manchester’s SAScon events over the last few years have made me realise that while Microsoft is not every industry expert’s (more…)

    Posted by John Murray
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