Engage Web July 2016 - Engage Web

Twitter lagging in social media market

Posted on July 29, 2016

Microblogging site Twitter is believed to be struggling to compete in the fast moving social media market as its latest growth forecasts anticipate little growth in the coming months.

The site is already finding it difficult to reignite audience growth and rekindle deeper engagements from users. However, it is now finding that it may need to convince marketers to continue with the site and may have to prove itself as one of the most indispensable tools of online marketing.

Earlier this week, the company announced (more…)

Posted by Alan Littler

Should I zap out-of-date content on my site?

Posted on July 28, 2016

If you’ve been adding content to your website for many years, that’s commendable – it means you’ve consistently shown Google that your site is an evolving project rather than a stagnant page. Is it possible, though, that your many years of activity could actually be to the detriment of your site’s rankings?

After all, with the internet and search engine optimisation always (more…)

Posted by John Murray

Is the contextual web a good or bad thing?

Posted on July 27, 2016

We are in the age of the personalised or contextual web. This opens up many opportunities for websites, but there are also dangers.

If you’ve never heard of the ‘contextual web’ it’s basically where a website’s content, and even design, are created dynamically based on the browsing habits and interests of the person using the website.

For example, keyword research can look at the search terms the target visitor is using to find (more…)

Posted by Darren Jamieson

Facebook drone takes maiden flight

Posted on July 26, 2016

Social networking phenomenon Facebook has recently announced that its solar-powered drone has completed its first flight.

The vehicle, known as the Aquila drone, safely landed back (more…)

Posted by Alan Littler

Escape to Victory!: Engage Web Team Building Day 2016

Posted on July 25, 2016

A much anticipated day on the Engage Web calendar is always the annual team building day, which took place with a twist last Thursday, July 21st.

This year, we decided to combine the day with our periodic Company Update, and we each made proposals based on what we learned from our recent visit to SAScon. The morning was very much a flurry of flipcharts and a smorgasbord of slideshows; a PowerPoint cornucopia, if you will. It’s a welcome reminder that although we’re a relatively small team, we all have our own areas and ideas, and that just because something may have been done in a certain way for a long time, it doesn’t mean that we shouldn’t be receptive to change.

As the afternoon came by, we headed off to Manchester for the offsite part of the day, which traditionally tends to be something of a mystery to most of our team. Writing a 1,000-word article about Pokémon Go earlier in the week was clearly not enough for our Account Executive Alan, who proceeded to spend the entire journey (more…)

Posted by John Murray

BNI Hooton goes karting

Posted on July 22, 2016

Earlier this month, some of the members from BNI Hooton, a local networking group of which Engage Web is a part, went for a friendly karting session. Now, when I say ‘friendly’, there was obviously some competitive edge to it. Indeed, when the instructor stated there was to be no ‘bumping’, the question of ‘what constitutes bumping?’ was raised.

OK, that was raised by me – but you get the point.

One of the racers, Richard Jones from Wirral & Chester Tae Kwon-Do, even took his own crash helmet. Yes, he was that competitive.

We arrived at Hooton Park Race Circuit, just opposite the Vauxhall factory in Ellesmere Port, on one of those classic British summer days that had seen several inches of downpour. There was even a vote a few hours before the race on whether it should indeed (more…)

Posted by Darren Jamieson

Developing a content strategy

Posted on July 22, 2016

Not long ago, we wrote about the difference between a content marketing strategy and a content strategy, but what is a content strategy? What’s more, why is it important to have one?

The exact definitions vary, but a content strategy is the overall vision that will drive the creation, publication and governance of content in a way that will meet a defined business need. It determines the sort of content you will be generating and avoids producing large amounts of generic content, which simply isn’t good enough these days. Moreover, without any unifying core themes to tie it all together, the various freelancers and copywriting services you use may be producing content that will confuse your audience and actually have a negative effect.

How do you determine a content strategy?

A good content strategy will derive from research into your company, your customers, and your competitors. From a company perspective, you will want to be highlighting your core strengths. What does your company excel at? What is its mission, other than to generate profits?

You then need to establish the needs and wants of your customers. What sort of content do they want, and how and when do they prefer to consume it? Choosing efficient ways to deliver content is as important as the content itself.

In addition to direct business competitors, you should also include any outlets with competing content. For example, let’s say you’re a ticket sales company that publishes a website news feed about upcoming music events. Naturally, you need to consider all the other ticket sales companies, but on a content level, you will also be competing with news outlets, band blogs, concert promoters and so on.

The aim of all this is to find somewhere distinct where you can position your brand in the way you want by providing useful, usable content to customers.

Posted by Matt Jones

Can Pokémon Go be good for business?

Posted on July 21, 2016

The latest craze to hit the world is Pokémon Go, an app that allows users to go out and search for the miniature creatures through their mobile phones.

The game is based on the (more…)

Posted by Alan Littler
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