Engage Web June 2016 - Engage Web

How Iceland played the game of social media

Posted on June 30, 2016

It’s not every day that the small island of Iceland qualifies for a major footballing tournament, with Euro 2016 being the nation’s debut.

The majority of people like to support the (more…)

Posted by Alan Littler

Four web technology issues that business websites need to consider

Posted on June 29, 2016

Web technology has changed considerably in the last decade. There are four areas that, until recently, many websites consistently ignored. If a website addresses these issues, then the result could well lead to more visitors and more conversions.

1. Speed

People used to think that if a website loaded in ten seconds or less then its speed was fine. Young people, in particular, have a short attention span and want websites to load faster. Each extra second that a website loads decreases customer satisfaction and can adversely affect (more…)

Posted by Darren Jamieson

Twitter introduces location tags

Posted on June 28, 2016

Social networking site Twitter has recently launched a new location-related feature that allows its users to see tweets about a specific location.

The feature would collate a series of tweets from a specific location, such as a sports stadium, music festival, business event or entertainment venue. The feature will be visible from the platform’s main timeline when (more…)

Posted by Alan Littler

Instagram reaches 500 million milestone

Posted on June 27, 2016

Photo and video sharing app, Instagram, is celebrating reaching the 500 million user mark, confirming it as one of the most popular and fastest growing social networks in history.

In an announcement made by the company last week, the popular service has grown by more than 25% since September 2015, when the app hit the 400 million user mark. This means that Instagram is (more…)

Posted by Alan Littler

Can kindness help your content marketing?

Posted on June 24, 2016

Content marketing may be a very effective form of marketing, but are you showing compassion in your content? Marketers sometimes struggle with the shift away from directly selling their offerings, but it’s vital to show your audience that you really care about their problems.

One way to do this is to stop (more…)

Posted by Cheryl Mathews

WP-Polls not working in WordPress – how to fix it

Posted on June 24, 2016

Recently I needed to install the WordPress Plugin WP-Polls onto a website to conduct a survey of the website’s visitors. It’s a great little plugin, and works very quickly and easily allowing website owners to create polls and have their visitors vote in the poll.

It’s also very topical considering the current EU referendum!

Anyhow, after installing this plugin I noticed it wasn’t actually working as expected. It outputted the question and the poll answers sure enough, but the ‘Vote’ button didn’t work when clicked on, and neither did the ‘show results’ link. It was as if the button was deactivated.

A quick search on Google revealed that this was a common problem, with a couple of possible causes and fixes. As I’m often frustrated at the way WordPress.org closes down its support forum threads before someone has (more…)

Posted by Darren Jamieson

Do social media interactions = great content?

Posted on June 23, 2016

Chasing likes, shares, follows and retweets can be a frustrating game and one that leaves you scratching your head. You could post something you think is eloquent, funny, thought-provoking and factual, yet have it (more…)

Posted by John Murray

Do you need a psychology degree to design websites?

Posted on June 22, 2016

To design a good website it helps to have knowledge of how minds work. You may not necessarily need a psychology degree, but a basic understanding of how web design elements affect the brain is useful.


Human beings have a tendency to be irritable, stressed and anxious if they feel overwhelmed. Website visitors are generally looking for a specific piece of information when they come to a website. If they are faced with 10,000 words of content, they may find it difficult to find exactly the information that they want.

There is a balance between providing enough information to satisfy the user’s need, and having too much information. If visitors can easily find the content they want they will (more…)

Posted by Darren Jamieson
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