Engage Web April 2016 - Engage Web

How to verify a Facebook page

Posted on April 29, 2016

You may have seen that some business pages on Facebook feature a tick next to the page name. This tick means the page has been verified as a genuine business by Facebook. It also means the page apparently shows higher in Facebook’s search rankings, and it gives the page more authority as a verified business (which is always useful considering all the scam Facebook pages cropping up every day).

Getting your Facebook page verified is actually very easy, and takes just a few moments to do. There are also two ways to (more…)

Posted by Darren Jamieson

Celebrate five years of Ed Balls Day by tweeting your own name

Posted on April 28, 2016

We all enjoy that smug sense of satisfaction when a figure of authority gets something wrong, and there’s nobody more in the crosshairs than politicians. Five years ago today, one poor MP did something so comical and clueless, he seems destined to be ridiculed over it on every April 28th for the rest of his life.

On April 28th 2011, the then Shadow Chancellor (more…)

Posted by John Murray

Should you build a mobile app or a website?

Posted on April 27, 2016

More time is now spent accessing the web from mobile devices than from laptops and desktop computers. This is why websites need to have mobile versions that adapt to small screen areas. Research has shown that mobile phone users spend more time on apps than accessing websites.

So, this begs the question, should you build an app or a mobile website?

Template driven apps

The cheapest way to build an app is to use an app maker. There are several available including (more…)

Posted by Darren Jamieson

Content marketing and the ancient art of storytelling

Posted on April 27, 2016

When marketing your brand online, your greatest challenge is standing out from the competition.

In an online world full of advertisement, people prefer to feel like they’re not being sold something, and intrusive marketing methods are in decline these days. Storytelling, however, has been popular throughout the existence of the human race. Telling a story is a great way to define your brand and connect with people on a higher level.

What’s your story?

A story is more than just a fixed collection of facts presented in an ordered narrative. Your aim is to connect with your audience, so your story should be told in a way that will trigger a response in them. Get to know what your audience is talking about on social media. Establish what matters to them, and then adapt your storytelling appropriately.

The elements of a good story

You can find various definitions for what makes a good story. From a content marketing viewpoint, however, ask the following five questions:

• Is your story going to be relevant to your target audience? If you need to consider multiple audiences, you can always adapt your story for different channels.

• Is now the right time to be telling your story? Some stories are universal and timeless, but others might seem outdated or only appeal during a particular season.

• Is there a conflict involved? Just like with a good novel, readers love to hear about how the main character overcomes challenges and adversity.

• Does your story have a unique twist? Stories with an unusual element are generally more appealing to readers.

• Does your story present a human face for your brand or company? People rarely fall in love with corporate entities, but if your story can humanise your brand, it will be easier for people to form an emotional connection with it.

Be empathetic but credible

Savvy marketers appreciate the importance of meeting the emotional needs of the audience. With your story, you can help people to feel the emotions they want to feel. One way to achieve this is to have your audience at the centre of your story, because this shows your empathy towards them.

At all times, you should avoid the temptation to mix in elements of fiction to make a better story. Trust is the most valuable commodity a brand can have, and this will be instantly lost if the audience realizes you’ve been less than honest in your storytelling.

Be consistent

Once you decide to tell a story in your content marketing approach, it’s important to keep your story consistent over the various channels you use. For example, you want to avoid publishing something on Facebook that directly contradicts an article on your website news feed.

To avoid recruiting full-time staff, you may be using freelancers, news writing services, or various copywriting services. You may possibly even be using a mix of different freelancers and services for different channels. It’s therefore vital to make sure that everyone is on the same page when it comes to your story.

Posted by Jenny C

Do we spend too long on Facebook?

Posted on April 26, 2016

As continue to move further into the digital age, social media is becoming more and more addictive, with people spending far too much time on their favourite networks, letting their friends know what they’re doing and where.

It is getting to a (more…)

Posted by Alan Littler

Exploring the YouTube videos nobody watches

Posted on April 25, 2016

Similar to many aspects of the internet, it’s hard to get your head around the sheer size of YouTube. Some of the statistics are just mindblowing; for example, 300 hours of videos being uploaded to the site every minute. That means that since midnight on Saturday, more footage has been uploaded than we could watch in a lifetime, even if we did nothing but sat in front of YouTube from the minute we were born until the day we died.

The most popular videos have been viewed over a billion times, with Korean artist Psy’s 2012 hit ‘Gangnam Style’ still way ahead of anything else, with over 2.5 billion views. In fact, 28 of the 30 most popular YouTube clips are popular music videos. Perhaps if The Buggles had been around today, ‘Video Killed the Video Star’ would have had very different lyrics – I’m not sure we can “put all the blame on VCR” anymore!

In this ocean of instantly clickable video, it’s perhaps inevitable that while some clips are watched again and again by millions of people all over the world, others are barely watched at all. In fact, there are videos out there that nobody has ever seen other than (more…)

Posted by John Murray

Is Facebook reaching ‘tipping’ point?

Posted on April 22, 2016

Social network Facebook is believed to be considering setting up a virtual ‘tip jar’, so that users of the site can give tips to the people and pages they like the most.

This new proposal is just one of a (more…)

Posted by Alan Littler

What’s the difference between UXD and UID?

Posted on April 21, 2016

UXD, or User Experience Design, improves the usability of a website. UID, or User Interface Design, is concerned with how the website is laid out according to the principles specified by the UXD. Interface design is about how a web page looks: its colour scheme, logos, images and other graphic elements. User experience design is about the functionality of the website.

Though both UXD and UID overlap in some areas there are differences and, for a website to be successful, you need to (more…)

Posted by Darren Jamieson
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