Engage Web March 2016 - Engage Web

Google can predict your next search

Posted on March 31, 2016

We all know that Google is your friend, and it’s a friend that sometimes knows far too much about us. While using the search engine a while ago, I discovered that it can even work out what I’m going to search for next.

I was reminded of this earlier this week when I showed a (more…)

Posted by John Murray

Can content marketing help your recruitment efforts?

Posted on March 31, 2016

It’s well known that content marketing can help drive long-term sales, but did you realise that it can also be used to attract the right employees to your organisation? This is especially valuable if you there is intense completion in your sector for (more…)

Posted by Jenny C

The importance of website prototyping

Posted on March 30, 2016

A website prototype is a demo of a website that shows how the final website will look, feel and operate.

Adobe XD

Adobe recently announced their prototyping tool Adobe Experience, or Adobe XD. The preview version is now available for the Mac OS with a PC version due (more…)

Posted by Darren Jamieson

What would happen if we printed the internet?

Posted on March 29, 2016

Those of us who went to school in the 1990s may remember Microsoft Encarta, which was essentially an enormous encyclopaedia with tens of thousands of entries, all condensed into one computer programme. Pre-internet, it was the go-to place to research your homework, or just look up rude body parts and laugh at the fact that there was a (more…)

Posted by John Murray

Why it’s important to roar at the trolls on Twitter

Posted on March 24, 2016

Whether you use Twitter for drumming up new business, or for looking at pictures of cats, you can’t help but notice how there’s a lot of aggression on the microblogging platform – especially following a tragic event. This week saw the latest in a long line of terrorist attacks take place on mainland Europe, this time in the Belgian capital of Brussels. As ever, following one of these awful attacks, Twitter was awash with people using the atrocities to push their own political agenda, or just to troll others with their offensive views.

The hashtag #StopIslam started trending once again, as ill-educated people equated a religion with a terrorist group. Thankfully, Twitter is as densely populated with tolerant people as it is with xenophobes, and the hashtag was quickly hijacked to reverse its meaning and mock those attempting to suggest that Islam was behind the attacks.

Twitter user Lexi Alexander summed it all up nicely: (more…)

Posted by Darren Jamieson

Google algorithm update highlights importance of being mobile friendly

Posted on March 23, 2016

Search giant Google has recently announced an update to its algorithms meaning that having a mobile responsive website is more important than ever before.

The company revealed the update in its Webmaster Central Blog, which explained that from May this year, sites that are not designed to work on mobile devices will be penalised when it comes to appearing in the search engine’s rankings.

At present, sites that are not mobile friendly appear slightly lower down in the rankings on mobile devices, with searches being programmed to bring up mobile friendly sites first.

Google recognised that mobile searches would eclipse desktop searches back in 2014. It stated that the number of searches being conducted on mobile devices such as smartphones and tablets would surpass the number searched for on desktop during 2015. Lo and behold, in April 2015, the company announced that its prediction had come true. (more…)

Posted by Alan Littler

Google’s one-letter wonders – March update

Posted on March 22, 2016

About this time last month, we looked at what the top Google suggestion was for every letter of the alphabet. We therefore thought it might be interesting to take another look at these a month on, and consider what this says about the ways the internet and world around us have changed in a matter of weeks.

As such, here are (more…)

Posted by John Murray

How to find a reliable web developer

Posted on March 21, 2016

For many people, a website is the first impression they get of a business. Current and potential clients go to a business website for information about a company before they decide whether or not to use them. A great website needs a reliable web developer who will not only design a great site, but be there to (more…)

Posted by Darren Jamieson
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