Engage Web February 2016 - Page 2 of 3 - Engage Web

Is content marketing relevant to small businesses?

Posted on February 18, 2016

Many big names are engaging in content marketing to raise brand awareness, but can smaller businesses also benefit from some form of content marketing? You might think that content marketing will be prohibitively expensive, but even a modest endeavour can (more…)

Posted by Matt Jones

Google updates its Webmaster Guidelines, and why they matter

Posted on February 17, 2016

Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.

Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.

Help Google to find pages

“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”

Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)

Posted by Darren Jamieson

“My phone tweeted it in my pocket” – the new “the dog ate my homework”?

Posted on February 16, 2016

Football fans are not known for being the most forgiving and sympathetic of folks, and a surefire way to grind their gears is to follow up a lousy performance on the pitch with a reminder of how luxurious their lives are away from it.

That was exactly what Aston Villa defender Joleon Lescott did on Sunday by tweeting a picture of (more…)

Posted by John Murray

Twitter to roll out new timeline feature

Posted on February 15, 2016

Social networking site Twitter has recently announced that it has plans to test a new feature that will affect the way users view content on their news feeds.

The company intends to change its news feeds so that users see content the site deems as the most important to each user. The feature has been named ‘Show Me The Best Tweet First’ with the company stating that it would mean that users will see tweets from the accounts they are more likely to care about and want to see appearing at the top of the news feed. Following this, all other content would then appear underneath these highlighted tweets in reverse chronological order.

The plans have already been deemed controversial by many news outlets, but the social media site has claimed that it would mean that the best content would “shine through” and would allow these tweets to reach a larger potential audience.

When asked about this potential new feature, the California-based company said that this will improve a user’s experience. It revealed that it (more…)

Posted by Alan Littler

When web designers pass off other people’s web designs as their own

Posted on February 12, 2016

I recently wrote an article about how you become a web designer, and how you get started in the industry. However, one of the seedier sides to dipping your toe into the world of web design is the ‘fluffed up’ CV. Before you can get a job as a website designer, you need experience. You need to have designed websites. Nobody is going to give you a chance if you haven’t actually done it before, but how can do it when nobody will give you a chance.

Well, there are two ways:

1 – Design websites

You can design websites for yourself. Choose some topics and industries and build websites for them. You don’t need to have actual clients to do this, just make the websites to show what you can do. Make websites for your dad’s business, for your mum’s hobby, for your brother’s band – whatever you can think of to do, just do it. This shows potential employers and clients that (more…)

Posted by Darren Jamieson

Red Lobster a fish out of water on social media, but did it work after all?

Posted on February 11, 2016

American seafood restaurant Red Lobster was presented with an opportunity to rule the social media roost after being name-dropped during Beyoncé’s performance at last Sunday’s Super Bowl 50, but while the singer’s performance was typically raunchy and risqué, the restaurant’s Twitter response was more like lukewarm bisque than prime Lobster Thermidor.

During a performance of (more…)

Posted by John Murray

How psychological research can help web designers

Posted on February 10, 2016

Research into how the human brain works can lead to better websites

In 2012 Google researchers discovered that users took around 1/50th to 1/20th of a second to decide whether they liked the look of a website. Sites that were visually complex were rated lower than simpler sites for their aesthetic appeal.

The message of these researchers is that simpler is better when it comes to (more…)

Posted by Darren Jamieson

Giving your content some character

Posted on February 9, 2016

The layout of the keyboards that sit in front of our computers hasn’t altered much over the years, even though the way we type is always changing. One very good example of this is that many old Apple Mac computers don’t have a hash key (#), which was an understandable omission in the days when it was only (more…)

Posted by John Murray
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