Engage Web January 2016 - Page 2 of 3 - Engage Web

Why your website needs a style guide

Posted on January 20, 2016

When more than one person is working on a company website, a style guide can be an essential tool so that the website keeps to the original vision laid out by the chief designer.

Who works on the website?

There are at least two people involved in creating a website. There is the client and there is at least one web designer. Clear communication should ensure that the vision of the client and the website designer are the same.

Large websites usually have teams of designers and content creators, so it is important that the (more…)

Posted by Darren Jamieson

Why websites fail to attract and keep visitors

Posted on January 19, 2016

After a new business website has been built there are three main things that need to happen if it is to be considered a successful website:

  • Visitors come
  • Visitors stay
  • Visitors convert to customers

A big factor in fulfilling these aims is the content, but engaging words alone are not enough. Mistakes in the website’s design cause (more…)

Posted by Darren Jamieson

Three subtle content slip-ups that spell bad news

Posted on January 18, 2016

As almost all website owners are aware by now, the best way to show Google that your site means business is to regularly update it with relevant content. That’s why at Engage Web, we’re big fans of news.

While feature and opinion articles are great, the beauty of news is that it never runs out. Whatever your sector, there’s always (more…)

Posted by John Murray

How to reduce bandwidth usage on a WordPress website

Posted on January 15, 2016

One of the sad truths about the internet is that the vast majority of everything on it is spam. This applies to websites, content, emails and even website traffic. It’s this last one that really should concern you because not only does it mean your website isn’t receiving as many real visitors as you perhaps think, but it also means these ‘visitors’ are costing you money by using your bandwidth.

Yes, bandwidth costs money. Bandwidth is the data transfer between your website’s server and the device used to look at the website, and every megabyte of data costs (more…)

Posted by Darren Jamieson

What could Skype’s group video calling mean to businesses?

Posted on January 14, 2016

Communication application Skype’s recent announcement that it will be adding group video calling to its mobile app will no doubt have pricked the ears of many forward-thinking companies, but what possibilities does it open up in the world of business?

What are Skype’s plans?

This year, Skype is celebrating 10 years since it introduced video calling to its services, despite being formed three years earlier. As part of its celebrations, it has revealed to the world that it intends to add (more…)

Posted by Alan Littler

Is artificial intelligence the future of the web?

Posted on January 13, 2016

Artificial Intelligence (AI) is predicted to be the future of technology, but how will it be used on the web?

Most websites have interactive elements, menus, buttons, links and so on that takes people to various areas of a site. These are mechanical non-intelligent features (no matter what the developer may claim). A checkout button always goes to the checkout area of an ecommerce site, and a link in a menu takes users to a fixed page.

Artificial intelligence, like human intelligence, learns from experience and can (more…)

Posted by Darren Jamieson

Four things to remember if you’re writing for a non-UK audience

Posted on January 12, 2016

On the internet, it’s very easy to stumble upon something that quite simply wasn’t meant for you.

For example, try using the Google News facility and searching for the first thing that takes your fancy. Unless you’ve filtered your search on UK news, you’ll probably find that your results take you to sites from the U.S., Canada, Ireland, Australia, New Zealand, India and South Africa. Some sites might leave you (more…)

Posted by John Murray

How to make a success of Twitter in 2016

Posted on January 12, 2016

We sincerely hope Twitter plays a big part in your marketing strategy for the coming year, as it’s shaping up to be even more important in 2016 than it has been to date. With that in mind, we’ve looked at some of the big issues on Twitter over the last 12 months, what companies are doing wrong, what you need to avoid and what the future holds for the social media platform.

To start with, we recently looked at three moments that shook Twitter in 2015, and highlighted three of the trending topics that caused international shockwaves. If we said the words (more…)

Posted by Darren Jamieson
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