Engage Web December 2015 - Engage Web

    Google reveals top UK searches of 2015

    Posted on December 24, 2015

    Google has recently announced its annual list of top trending topics for the year.

    This list is becoming something of a tradition for the search giant as it takes a trip down memory lane and reveals the most searched for queries of the year.

    The company has produced a number of lists which are broken down by subjects such as top trending male and female celebrities, television shows, music hits, holiday destinations and even its “how to…” list.

    It has been revealed that the UK’s top trending search topic of 2015 was Cilla Black, the Scouse entertainer who sadly passed away back in August.

    Black was followed by Lady Colin Campbell, who (more…)

    Posted by Alan Littler

    Sympathy from Twitterati? No way, Jose!

    Posted on December 23, 2015

    The dismissal of Jose Mourinho as manager of Chelsea last Wednesday proved to be not only one of the stories of the 2015/16 football season so far, but also (more…)

    Posted by John Murray

    Why YODEL is getting Twitter so very, very wrong

    Posted on December 22, 2015

    In a recent article, I wrote about Twitter parody accounts, how companies can avoid getting them, why they get created and how to create them yourself. This time, I’m going to focus on a company I believe is making a really bad job of its Twitter account, and I’ll explain why I feel it’s doing so badly.

    Running a company Twitter account where you deal with customer service enquiries isn’t especially difficult. Rather than being an extra burden, it should be treated as the opportunity it presents – a chance to respond to customers in real-time, showing others how good your customer service is, while also reducing the costs of a call centre. It’s much cheaper to have (more…)

    Posted by Darren Jamieson

    Facebook rewrites “fake name” rules

    Posted on December 21, 2015

    Facebook has announced policy changes to its “real name” requirement following criticism from domestic abuse victims and transgender people.

    The social media network has a zero tolerance approach to (more…)

    Posted by Mark Glenning

    Texas man sues car dealership after truck finds social media fame

    Posted on December 18, 2015

    A Texan plumber is taking a car dealership to court after a truck he used to own was featured in a viral video.

    Texas City resident Mark Oberholtzer, owner of Mark-1 Plumbing, claims that his life was ruined after the Ford F-250 truck he used to own, which was emblazoned with his contact details, found its way into social media newsfeeds courtesy of a propaganda video produced by (more…)

    Posted by Mark Glenning

    Google reacts to Trump tirade

    Posted on December 17, 2015

    A major figure at search company Google has spoken out against the anti-Muslim rhetoric of U.S. Republican presidential candidate Donald Trump.

    Sundar Pichai, CEO of Google, took a (more…)

    Posted by Mark Glenning

    Twitter extends reach of targeted ads

    Posted on December 16, 2015

    Twitter has announced changes that will allow advertisers to reach users who aren’t logged in to its service.

    The microblogging platform announced the update on (more…)

    Posted by Mark Glenning

    Google: You’re using it wrong pt. 2

    Posted on December 15, 2015

    Welcome to part 2 of our short series in how to get the best from Google. Once you’ve learned these tips, searching for stuff on the internet will never be the same again:

    Use a hyphen to limit your search

    Sometimes, you may find that you’re searching for a word that has several different meanings. For example, ‘fiesta’ could be a car or a Spanish party. Using a hyphen means that you can weed out unwanted results in your search. For example, to filter out results relating to cars, you would type:

    Fiesta –cars

    Want to a find a page that links to another page?

    This may sound confusing, but it’s pretty straightforward: imagine you want to search for a page that links to an article on the Guardian newspaper’s site. You would use the following: (more…)

    Posted by Mark Glenning
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