Engage Web July 2015 - Engage Web

Happy Birthday is now utterly meaningless on social media

Posted on July 31, 2015

Nothing fully conveys the sentiments of wishing someone a happy birthday like (more…)

Posted by Darren Jamieson

The death of Google+ – why did it fail?

Posted on July 30, 2015

Over the years, failure isn’t something we have come to associate with Google, as it has gobbled up a greater than 90% share of the UK search market. However, Google+, the company’s foray into social networking, has been one long, painful experience for Google, and for the (more…)

Posted by Darren Jamieson

Google Console’s warning about blocked CSS and JavaScript files – what should I do?

Posted on July 29, 2015

If you’re a regular user of Google Console (formerly Google Webmaster Tools), you may have received this warning for one of your websites, as Google has just started sending these out: (more…)

Posted by Darren Jamieson

Common grammatical mistakes that writers make

Posted on July 29, 2015

Good spelling and grammar in a newsfeed gives potential customers a good impression and increases your search rankings, but how easy is it to avoid making mistakes?

Here are just five of the common mistakes:

Apostrophes

Many writers use apostrophes that are simply not needed. For example, how often have you read something about the ‘1960’s’?

Who and Whom

Contrary to what some people believe, these are not interchangeable. Whom is an objective pronoun (like “him”), while who is a subjective pronoun (like “he”). What’s more, incorrectly using whom not only makes you wrong—it also makes you sound pompous.

Me and I

When another person is involved, people often confuse me and I. An easy way to check is to remove the other person from the sentence. For example, “Things went badly for [Boris and] I” is then clearly wrong.

Collective nouns

These are frequently abused when talking about companies and organisations. When an organisation acts as a collective, as most do, it takes a singular form. All too often, words such as “they” are used to refer to a single company.

Dangling Participles

These are common pitfalls for writers, who often don’t notice them because in their minds, there is no confusion. These errors occur when it’s unclear what a modifier applies to. Take this sentence for example: “After barking for hours, the man walked his dog.” Who was barking?

Remember, if you lack the resources to produce an error-free website newsfeed in house, outsourcing it to a news writing service can also free up valuable time.

Posted by Cheryl Mathews

Twitter deletes stolen joke tweets

Posted on July 28, 2015

Everyone on Twitter considers themselves a comedy genius, or at least interesting enough to be tweeting in the first place in a desperate attempt to get people to like them. It’s like some sort of worldwide popularity contest, currently being (more…)

Posted by Darren Jamieson

Google Panda 4.2 update and what it means for you

Posted on July 27, 2015

Something most business owners won’t be aware of and website owners will have hardly noticed, but SEOs will be (more…)

Posted by Darren Jamieson

Ill-advised tweet costs footballer big move

Posted on July 24, 2015

A Spanish lower league player has missed out on a move to a club in the country’s top division after his would-be employers discovered he had been less than complimentary about them on social media in 2012.

Arosa SC winger Julio Rey was (more…)

Posted by John Murray

Dogs saved from being put down by cutest Facebook photo ever

Posted on July 23, 2015

Photo credit: Malena Evans

Facebook is awash with photos of people’s dogs. You’d be forgiven for thinking that Facebook’s membership was 50% canine and 50% child judging by the profile photos of some of its members. That being said, one doggie-related Facebook photo this week was so adorable, it managed to save the lives of the two dogs.

Dogs Kala and Keira, residents of an Atlanta-based pet shelter, were scheduled to be put to sleep because nobody could found to house them. Staff at the pet shelter took to Facebook in one last, desperate, plea to save their lives – with perhaps the most tear-jerking photo you’ve ever seen. The two dogs were pictured behind bars, while one was seen to be ‘hugging’ the other.

The photo was accompanied by the description:

“Today is their last day unless we can save them.

“This is as urgent as urgent can get. We really don’t have time to spare. We have no fosters available. Animals in need have overwhelmed us recently and we must have someone today apply to foster.”

As if this wasn’t enough, the Facebook post went on to mention a plea ‘in the dogs own words’. Warning, if you’re of a sensitive disposition you may want to skip this part:

“I’m Kala. This is Keira. We’re so scared in here. The people working in the shelters see how scared we are but just told each other that today is our deadline. We have to have someone rescue us or we’ll be “next.” Keira is black and not a “real boxer,” just a mix. She’s so brave and tells me it will be okay no matter what happens. She tells me to be brave too but I don’t know if I can be. Can you see our faces. Keira knows what will happen. You can see it in her eyes. She’s putting on a brave face for sure but I can feel her heart beating fast while I’m clinging to her. If no one saves us, someone will take her away from me. I’ll see her as she goes down the hallway. She won’t come back and I’ll cry. They’ll come for me next and I won’t be as brave.”

Needless to say the plea worked, and both dogs were rescued within a matter of hours when a man came to adopt them.

This story has a happy ending for both dogs, and also for Facebook as it serves to show just how powerful social media can be when used correctly.

You can see the original post on Facebook here.

Posted by Darren Jamieson
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