Engage Web April 2015 - Engage Web

Which social sites are the best for advertisers?

Posted on April 30, 2015

A recent report has been released by the Financial Times to help internet marketing experts to know which social platforms would be the most suited for their (more…)

Posted by Tom Evans

Google announces new publishing partnership

Posted on April 29, 2015

In order to allay fears that Google has too much influence over European search results, the company is to start working closely with eight of the continent’s major online news providers.

This followed on from the recent announcement that (more…)

Posted by Tom Evans

Social media spending to hit £16bn globally

Posted on April 29, 2015

Worldwide spending on social media advertising by firms is set to reach $23.68bn (£15.8bn) in 2015, according to research in the US.

The data from New York-based eMarketer goes on to show that in 2017, social newsfeed spending will (more…)

Posted by Cheryl Mathews

LinkedIn liars could be rumbled by new system

Posted on April 28, 2015

Truth-embellishing LinkedIn users may be outed by a new tool designed to check facts and accuracy.

Users of the networking site who pepper their profile with fabrications should be (more…)

Posted by John Murray

Over half of consumers influenced by Facebook, says report

Posted on April 27, 2015

Research carried out by marketing and tech agency DigitasLBi recently found that Facebook has a significant effect on our shopping decisions.

According to the firm’s report, titled Connected Commerce, the (more…)

Posted by Richard Bell

BBC exec says brands should add value on social media

Posted on April 24, 2015

According to Rajiv Nathwani, BBC One and Two’s social media manager, companies should try to engage with a younger audience by adding value to (more…)

Posted by Tom Evans

YouTube to stop working on older devices

Posted on April 23, 2015

Google is going to make a change to YouTube’s API that will see the video-sharing site no longer functioning on around 100 million smartphones and tablets.

Although the search engine firm, which owns (more…)

Posted by Tom Evans

Facebook algorithm change could affect businesses

Posted on April 22, 2015

A recent alteration to Facebook’s news feed algorithm has been designed to make sure that users see more of their friends’ posts.

However, the same software change (more…)

Posted by Tom Evans
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