Engage Web October 2014 - Engage Web

Facebook changing the way news is consumed

Posted on October 31, 2014

The newsfeeds of Facebook are impacting and changing the way that social media subscribers access and consume topical stories.

The algorithms implemented by (more…)

Posted by Alan Littler

Facebook business strategy to undergo facelift

Posted on October 30, 2014

Facebook has announced a revamp and rename of its Preferred Marketing Developer programme, part of which will see Facebook’s partners reorganised by their areas of strength. The renaming, to Facebook Marketing Partners, is due to (more…)

Posted by John Murray

McDonald’s launches Q&A to tackle falling US sales

Posted on October 29, 2014

Fast food giant McDonald’s has launched a campaign online to take questions from its American customers, as it bids to reverse falling sales in the country.

The social media Q&A session in (more…)

Posted by Mark Glenning

Teenagers leave Facebook for Instagram and Twitter

Posted on October 29, 2014

A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of (more…)

Posted by Alan Littler

Pinterest moves closer to introducing its advertising product to all business users

Posted on October 28, 2014

After successful beta testing of its Promoted Pins offering, it appears that the visual social media platform will soon expand the ad service.

Pinterest enrolled a small number of businesses to trial the (more…)

Posted by Alan Littler

Facebook gives internet marketing companies new ways to target users

Posted on October 27, 2014

Social site Facebook has reinvigorated its Atlas advertising platform, which it acquired for $100m (£60m) in 2013.

The updated version will implement (more…)

Posted by Alan Littler

Twitter introduces audio streaming

Posted on October 24, 2014

A social media platform has opened the door to another area of Internet marketing, as Twitter has announced its partnership with Soundcloud.

The new combination will allow (more…)

Posted by Richard Bell

Picture messaging platform introduces ads

Posted on October 23, 2014

Experts predicted it and users expected it: Snapchat has commenced advertisements within its popular service.

The company announced the (more…)

Posted by Tom Evans
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