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Engage Web February 2014 - Page 2 of 4 - Engage Web

Scottish Water launches awareness campaign as Pooh sticks in sewer

Posted on February 20, 2014

A large teddy bear in the form of Winnie the Pooh was one of a host of strange items discovered throughout Scotland’s sewer system in 2014. Also found were a pink (more…)

Posted by Matt Jones

Social media accounts to be unlocked with a song

Posted on February 20, 2014

Having recently bought SlickLogin, Google may soon change the way people log in to their accounts forever with the introduction of sound wave technology.

SlickLogin, an Israeli start-up company, uses a (more…)

Posted by Richard Bell

Messaging app snapped up by Rakuten

Posted on February 19, 2014

Japanese e-commerce company Rakuten has bought messaging app Viber to add to its growing digital empire. The two firms reached an agreement after Rakuten offered around $900m (£540m) to acquire Cyprus-based Viber.

The deal was announced at the (more…)

Posted by Richard Bell

Google aims for 10Gbps internet connections

Posted on February 18, 2014

Internet search giant Google is working to introduce faster data transfer speeds within the next three years, which is likely to benefit website marketing campaigns.

At 10 gigabits per second, the new connections will (more…)

Posted by Richard Bell

Facebook introduces Trending topics – but will it work?

Posted on February 17, 2014

Social giant Facebook has launched a Twitter-style feature that keeps users abreast of the network’s trending topics.

The new ‘Trending’ section – which can be found at (more…)

Posted by Richard Bell

Posted on February 15, 2014

Many individuals and companies wonder just how damaging poor spelling and incorrect grammar is for their blogs and websites. Addressing the concerns in a recent video, Matt Cutts said that quality is (more…)

Posted by Jenny C

Facebook opens up origami offering

Posted on February 15, 2014

Facebook has decided to offer up something quite interesting for app designers free of charge; a piece of software called Origami.

It’s a design prototyping toolkit that can be used to (more…)

Posted by Steven

Google is the world’s number one dealmaker, says Bloomburg data

Posted on February 14, 2014

Google has overtaken Intel to become the world’s number one when it comes to making deals, according to research.

Data compiled by Bloomburg shows that Google has made more deals in the last three years than any other firm.

The Californian search giant has been involved in 127 deals, including investments and acquisitions, since January 2011 – twice the number made in the three years previous.

Bloomburg data shows that Intel was the world’s biggest dealmaker from 2008 to 2011, with 104 deals made during that time.

Google’s sharp increase in its acquisitions followed the appointment of co-founder Larry Page as a chief executive back in 2011. His leadership has seen the firm pour its large cash resources into business services, mobile apps and connected devices.

According to The Telegraph, the company’s mergers and acquisitions group has grown by 50% since 2012. Some of the most notable deals include the acquisition of Nest Labs, a specialist in digital thermostats, mapping software developer Waze and robotics company Boston Dynamics.

While some may see Google’s broadening horizons as a deviation from the search sphere that saw it rise to global success in the first place, we might consider the question of integration – and whether or not Google’s decision to shift its focus to other areas could enhance its product and service offering in the long run. How this will affect brands and their search engine optimization strategies is yet to be seen.

At the time of writing, Google’s most recent deal – and perhaps one of its most significant – was the acquisition of DeepMind, a London-based company that develops artificial intelligence systems, for around $650m (£390m).

Posted by Richard Bell
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