Engage Web June 2013 - Engage Web

The sound of silence

Posted on June 29, 2013

The morning of June 12th was a strange one. Websites seemed inordinately silent. Not a tweet was twittered (is that the right verb?) and all was calm – all except for those who had seen it coming and had put their plans in place.

V1 goes silent

The reason behind the vast reduction in their activity was due to (more…)

Posted by Steven

Facebook brings in verified accounts

Posted on June 28, 2013

In a bid to reduce the number of fake celebrity and brand Like pages, Facebook has brought in the ability for big names on the network to verify their accounts.

Similar to a feature already in place on rival site Twitter, a verified page now bears a small tick next to the name of the individual or brand. The tick is also displayed when pages are (more…)

Posted by Carl Hopkinson

Snapchat now worth £517m

Posted on June 27, 2013

After securing $13.5m (£8.7m) in venture capital back in February, one of the latest additions to the social media list is now reportedly worth $800m (£500m).

Snapchat users are able to send photos or short video clips to their friends via the network. It differs from the services offered by Instagram and Vine in that, rather than photos and videos forming a timeline, any content shared between users (more…)

Posted by Carl Hopkinson

One in three discover brands through social media, says report

Posted on June 26, 2013

A new report has found that almost a third of consumers discover web pages through social media, highlighting the importance of a strong social presence for brands all over the world.

This year’s Search Marketing Playbook from market research specialist Forrester discovered that (more…)

Posted by Matt Jones

Germany’s longest word goes kaput!

Posted on June 25, 2013

The German language lost its longest word earlier this month as a law change in the EU rendered it obsolete.

The word, ‘Rindfleischetikettierungsueberwachungsaufgabenuebertragungsgesetz’, means: “a law delegating beef label (more…)

Posted by Jenny C

Instagram users can now upload video content

Posted on June 25, 2013

Following a new update for Instagram, the Facebook-owned photo sharing app, users are now able to upload videos.

Instagram addicts can now make clips between three and fifteen seconds long with the app, and are able to apply its distinctive vintage filters.

Some see the update as a move by Facebook to rival Twitter’s increasingly popular video-sharing app, Vine.

The new video features on Instagram allow Android and iPhone users to record and put clips together to make a ‘collage’. There are currently 13 new filters for the videos, including options to make the video black and white, alter the contrast or add blur effects.

On the iPhone, users have the option of using a ‘cinema’ facility, which works towards counteracting camera shake.

Speaking about the update, Instagram’s chief executive Kevin Systrom said:

“Fifteen seconds of video [is] the right balance between not-too-short that constrains your creativity and not-too-long where you end up having to wait a lot of time for something to download.”

The maximum length of Instagram videos is more than double that of Vine’s current six second cap. Some of the other core differences include the fact that videos on Instagram don’t run in loop, and that Instagram allows users to choose a thumbnail image.

Vine is also expected to release an update soon, after its co-founders recently teased an update through a series of video clips.

In light of the increasing popularity of video content with internet marketing specialists, Facebook said that video features have always been part of the plan with Instagram.

Posted by Matt Jones

QWERTY Question

Posted on June 24, 2013

If you follow our Twitter account, you will see that we recently had a typing speed test within the company. Surprisingly, the tech team performed quite well, and this got me thinking about the QWERTY keyboard layout and its history.

A quick check of Wikipedia will reveal that the basic premise of the modern day keyboard is based on the typewriter. The purpose of its layout was to (more…)

Posted by Steven

Google brings big changes to local search for US consumers

Posted on June 22, 2013

In a move that could affect the decisions that marketers make when it comes to search engine optimization strategies, Google recently announced a number of significant changes to the way in which local search results are displayed for US users.

Writing on its Google+ page, the company confirmed that users will now be given (more…)

Posted by Carl Hopkinson
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