Engage Web May 2013 - Engage Web

Online video marketing now favoured over TV ads

Posted on May 31, 2013

A new study looking at the impact of video marketing has suggested that visual media is leading the way when it comes to content provision.

Carried out by BrightRoll, the US Video Advertising Report showed that spending on video marketing is expected to reach (more…)

Posted by Carl Hopkinson

Google to open the internet up to one billion people

Posted on May 30, 2013

Google is developing plans to open the internet up to more than a billion people in emerging markets such as south-east Asia and Africa.

To achieve its target, the search giant is hoping to build high-speed WiFi networks in parts of Africa by using high-altitude blimps, which are able to (more…)

Posted by Matt Jones

Facebook and Google bidding for travel app firm Waze

Posted on May 29, 2013

Satellite navigation app firm Waze is thought to be the subject of a major bidding war between Facebook and Google.

Just over two weeks ago, it became apparent that Facebook had (more…)

Posted by Carl Hopkinson

Pro writers prevent the apostrophe catastrophe

Posted on May 28, 2013

A new grammar and spelling test has arrived in English primary schools. It is thought by many to be a response to a perceived drop in (more…)

Posted by Cheryl Mathews

Study shows the top advantages of using social media content

Posted on May 28, 2013

Publishing content via social platforms has become a mainstay of both B2C and B2B marketing, and the findings of a recent study have shown the extent to which businesses now choose to go social.

Social Media Examiner’s latest study, the 2013 Social Media Marketing Industry Report, found that the vast majority of marketers (97%) have now bolstered their marketing strategies with (more…)

Posted by Cheryl Mathews

One more cup of CoffeeScript for the road

Posted on May 27, 2013

Something quite interesting arrived today on my virtual desk. Its name is CoffeeScript. The basic functionality is that it will take some simple syntax and compile it into Javascript. One of the many issues people have with javascript is its syntax and formatting as it tends to be quite unforgiving when you miss a ; or a )}.

Don’t think twice…

CoffeeScript offers a huge advantage in being able to write more human friendly syntax, and then have it converted into the mess of braces that javascript can be. For instance:

if (test > 10 && test2 < 4) { function1(); } else { Function2(); }
Can be written with Coffeescript as:

if test > 10 and test 2< 4 function1() else function2()

Note the lack of braces and semi colons. A new line marker is sufficient to tell it that this is the end of the line. The big question is whether systems and libraries like this make for lazy programmers. As you no longer have to consider opening and closing braces, ending lines or other standard essentials to coding, you may fall into bad habits and feel your brain come to a screeching halt when presented with raw Javascript.

We have all experienced this when using autocomplete regularly. The day you don’t have it to hand your brain hits a blank spot… was it font-size or text-size? What are the five types of positioning in CSS?

Although this system is a great step forward in trying to untangle the mess that a long and nested Javascript file can be, sometimes the easy route is not always beneficial in the long run.

Posted by Steven


Posted on May 26, 2013

As designers, we try to immerse ourselves in visual culture including modern techniques and contemporary styles, and when we indulge ourselves, we dabble in trends. Graphic and web design trends have a lifespan of a few years. After catching on, and the inevitable overuse, a trend will either fade away or components of it will stick around and gain a reputation as (more…)

Posted by Carl Hopkinson

Four days of video content uploaded to YouTube every minute

Posted on May 25, 2013

For most of us, things that take up roughly a minute of our time might include checking e-mails, brushing your teeth or microwaving up a cold cup of coffee. For YouTube, a minute sees 100 hours’ worth of video uploads.

The latest staggering statistic was revealed on the video sharing site’s blog on May 19. To put it into some kind of perspective, UK life expectancy is currently (more…)

Posted by Cheryl Mathews
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