Engage Web April 2013 - Engage Web

Twitter sales chief urges internet marketing definition

Posted on April 30, 2013

UK companies have been warned that hastily organised internet marketing drives on social media platforms could risk being poorly delivered, potentially missing opportunities.

Cool and exciting

Twitter’s Sales Director, Bruce Daisley, said that (more…)

Posted by Matt Jones

Researchers launch Kalq-ulated alternative to Qwerty keyboard

Posted on April 29, 2013

Users of mobile devices can be pretty much be put into two groups; those who are fast typists and those who are not. With the rise of larger (more…)

Posted by Cheryl Mathews

More time spent browsing social media sites

Posted on April 29, 2013

According to research conducted by Experian Marketing Services, more people spend time on social media sites than any other activity when browsing. Users of a desktop PC or laptop are more likely to be visiting social networking sites, although users of mobile devices spend more time emailing. The study was based on (more…)

Posted by Carl Hopkinson

Does the fold still have a hold?

Posted on April 28, 2013

If you have more than a passing relationship with web design you’ll be familiar with “the fold”. If you’ve less than a passing interest in web design then you’re unlikely to be familiar with the concept of “the fold”, either way you could be under its spell.

The fold refers to the top section of a website – the part you see when the page first loads, before any scrolling takes place. It’s taken from the way large newspapers used to be (more…)

Posted by John Murray

More employers recruit using social media

Posted on April 28, 2013

According to a survey recently conducted by the Society for Human Resource Management, an increasing number of employers are utilising the benefits of social networking sites to recruit job candidates. Social media websites are used by 77 per cent of employers who completed the SHRM survey.

The vice president of research for SHRM, Alexander Alonso, says that the work of HR professionals is changing, especially in (more…)

Posted by Cheryl Mathews

German airline risks wrath of Twitter over cancellations

Posted on April 27, 2013

Germany’s flag carrier Lufthansa experienced some bad press on social media sites as it cancelled most of its flights on Monday April 22, due to ground crews taking action.

Usually, the airline has over 1,700 flights scheduled each day; Monday, saw this drop to a handful. Flights to UK airports including London, Birmingham and Manchester were affected.

Reputation management

It is the second month in a row that strike action has affected the airline. There are also four further walkouts already planned. Protests were seen here in the UK, with many staff blaming the tie-up with British Airways for the difficulties faced by the Spanish flag carrier.

With rising fuel prices, increased environmental taxation, and higher levels of competition, the flight industry is facing significant challenges.

In this connected world, there were a number of people taking to Twitter to complain. After the initial backlash, users began to demand more information on possible future strikes, and some even sang the praises of other carriers such as Austrian Airlines for coming to their rescue. Some users also tellingly commented that repeat strike action was making the airline less competitive.

It is no easy task working in reputation management for an airline at the moment.

Free alternatives

A dedicated approach is needed, which is why outsourcing such tasks would be a natural response.

Lufthansa do clearly know what they are doing though. Messages about the action, which is a so called ‘warning strike’, appeared as early as Sunday morning.

Passengers are also being offered free alternatives and other incentives at the airports.

In Germany, such strike tactics are common; with only a short period of time to organise a response.

Posted by Matt Jones

Oil barons attempt slick reputation management

Posted on April 26, 2013

The oil-rich state of Bayelsa in Nigeria has launched a reputation management campaign following rumours that the ruling governor’s administration had been deposed.

However, the campaign, which involves a series of large advertising hoardings has been criticised in some quarters.

Just say no

The adverts, placed on billboards throughout the state, urge (more…)

Posted by Carl Hopkinson

Google data indicates stabilisation of mobile ad sales

Posted on April 25, 2013

Despite a decrease in the average price of Google ads, the figures for the first three months of the year indicate earnings of $3.3bn. The data indicates that users are starting to pay more for ads to mobile devices, like tablets and smartphones. This means that the recent decline in average ad prices is stabilising.

Income from Google ads on mobile devices has been far less than the revenue from ads displayed on desktops or laptops. The previous six quarters have all shown (more…)

Posted by Carl Hopkinson
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