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Engage Web March 2013 - Page 2 of 5 - Engage Web

Google cracks down on link abuse

Posted on March 24, 2013

According to recent research, Google is increasing the number of websites punished for manipulation of external links used to increase page ranking. As the basis of the study, Portent looked at thousands of incoming links for 50 websites. The company measured various effects of the links, including the results they had on search listings.

The Penguin algorithm was introduced by Google in April 2012 to detect and punish sites which had used links dubiously to increase visibility in search listings. As a result, the page ranking of millions of websites dropped, causing the companies to become less prominent on the search listings. The study which was carried out and produced by Portent, an internet marketing company, indicates that the number of links tolerated by Google which are deemed to have been manipulated has reduced drastically. Initially, around 80 per cent of the links to a website considered to be of dubious nature were permitted by Google before any action was taken. The number of such links tolerated by Google dropped to 65 per cent, before falling even further to 50 per cent at the end of last year.

However, any site that is employing an ethical search engine optimisation campaign should not have too much to worry about. Links play a major part in SEO; the careers of search specialists rely on them to an extent, and this latest research drives home the need to cultivate them in a natural fashion as opposed to using methods frowned upon by Google.

Posted by Carl Hopkinson

Facebook ROI better than TV ad revenue claim essential brands

Posted on March 23, 2013

According to certain brands of fast moving consumer goods, Facebook is now as efficient for advertising as TV ads, with a higher return on investment. The claims were made by leading companies that have used Facebook to build their brand. According to Nestle, 11 per cent of its Kit Kat sales were due to (more…)

Posted by Matt Jones

Google’s share of search market increases

Posted on March 22, 2013

Google’s share of the US search market has increased to 67.5 per cent, according to a report by comScore. November 2012 saw its market share soar to 67 per cent, repeated in January this year and now topping its own record. The nearest competitor to Google in the search market is (more…)

Posted by Carl Hopkinson

Notiflyer WordPress Plugin

Posted on March 21, 2013

If you run a WordPress website which receives loads of social interaction and comments, wouldn’t it be great if you could use the interaction to send out messages promoting your latest offers, or by directing people towards your social channels?

With Notiflyer you can do just that. The plugin allows you add a custom message, such as an offer, details of an event or even links to other parts of your website, Facebook or Twitter, which are included in any comment notification emails which are sent out. So whenever someone receives an email from your WordPress site telling them of a new comment, they’ll also receive your custom message, or ‘flyer’.

== Description ==

Notiflyer allows custom messages to be sent out with the comment notification emails WordPress sends to the post authors. This allows you to add messages such as links to your Twitter and Facebook pages, or messages about offers and promotions. This is particularly useful for attracting people towards your social channels on multi author sites.

== Installation ==

1. Upload `notiflyer` folder to the `/wp-content/plugins/` directory
1. Activate the plugin through the ‘Plugins’ menu in WordPress

== Frequently Asked Questions ==

= Can I include HTML in the notification?

No, HTML can not be included in the notification.

== Screenshots ==

notiflyer

== Changelog ==

= 1.0 =
* n/a

Download Notiflyer

Posted by Steven

Google Reader to be withdrawn

Posted on March 21, 2013

According to an announcement by Google recently, Google Reader is to be withdrawn from duty on 1st July 2013. The announcement has caused outrage from fans of the service, who are calling for it to be saved. Google has explained its reason for Reader’s removal, saying that there had been a decline in the demand for it.

Google Reader lets users collect (more…)

Posted by Carl Hopkinson

Google Poetics based on user searches

Posted on March 20, 2013

Google’s autocomplete feature appears to be the inspiration behind a wave of blogs and websites which use previous search entries to create Google Poetics.

As a user types in words into the search engine, suggestions automatically appear in the results box. Those of an artistic bent are starting to interpret the results as poetry.

Google is the most popular search engine for users who want to know the answers to their questions. As a query is typed into the search box, Google’s algorithms produce (more…)

Posted by Matt Jones

Could SEO be more sustainable with poetry?

Posted on March 19, 2013

As revealed on the BBC website’s ‘Ten Things’ magazine section a couple of weeks ago, it was discovered that Regen SW has got its very own poet. Charged with raising the profile of the South West England renewable energy agency, it seems a strange relationship.

But is it?

It is certainly a novel way of getting an organisation noticed, which is good. More particularly though, it is a (more…)

Posted by Carl Hopkinson

HTC introduces tailored news feeds to mid-range phones

Posted on March 18, 2013

Mobile connectivity and the importance of content creation was put into the spotlight once again this month, as HTC announced it is to deliver its (more…)

Posted by Matt Jones
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