Engage Web February 2013 - Engage Web

Google Now updates make life even easier

Posted on February 28, 2013

Recent updates to Google Now have made it possible for users to check out movie ratings before booking film tickets on their Android tablets and smartphones. More features have been added to Google Now which will make life even easier for users, but could also have an impact on local search engine optimisation campaigns.

According to a blog post by the Google Now product management director Baris Gultekin, users can check (more…)

Posted by Carl Hopkinson

Google prepares for competition by opening retail outlets

Posted on February 27, 2013

According to a report published on 9to5google.com, Google is planning to open a number of retail outlets before the end of 2013. The news was announced by an “extremely reliable source” recently, although the plans are reported to be top secret. The search leader would become a fierce competitor of Apple if it opens retail stores, which are proposed for the United States.

The reports indicate that a number of stores will open in (more…)

Posted by Cheryl Mathews

Google still dominates search but Bing sees another increase

Posted on February 26, 2013

Recent figures from comScore show that when it comes to the focus of search engine optimisation strategy, Google is still the leading light to illuminate ideas with.

The latest findings from the search industry tracker put Google well ahead in the US search market, with 67% of share; an increase of 0.3% in the month. However, Bing continues to see its fortunes rise, gaining a further (more…)

Posted by Matt Jones

Three types of news content to avoid on your business blog

Posted on February 25, 2013

News blogs are very popular with businesses, as they can be a great way for keeping a company’s website updated. When written well, news blogs can (more…)

Posted by Matt Jones

Google can predict flu epidemic

Posted on February 25, 2013

Experts in the health industry are looking at Google with renewed interest as the search engine seems to be able to accurately predict an epidemic, the latest being influenza. The search engine looks at what is typed by users and from the word ‘fever’ may deduct that there is an outbreak of flu, which could also have an impact on the way medicine is marketed. The US has experienced a flu outbreak since (more…)

Posted by Carl Hopkinson

Facebook increases pet adoptions in US

Posted on February 24, 2013

The number of pet adoptions in the US is increasing, thanks to organisations using social media sites like Facebook. According to data released by the American Society for the Prevention of Cruelty to Animals, the number of unwanted pets being placed in shelters across the country every year is between five and seven million. Between two and three million animals are actually placed in new families, leaving the rest to be (more…)

Posted by Cheryl Mathews

Firms continue to pull on black hats despite penalties

Posted on February 23, 2013

With the use of more sophisticated analysis and reporting tools, it has been a long time since search engines started penalising websites employing black hat techniques. However, the imitable Matt Cutts from Google has shown that the nefarious SEO practice is still an issue.

Any UK firm wishing to perform well as an online business needs to get its marketing right. To deliver this, those companies performing best tend to use (more…)

Posted by Carl Hopkinson

TripAdvisor urged to minimise negative SEO of “flawed” reviews

Posted on February 22, 2013

A travel operator has called on popular travel website TripAdvisor to overhaul its review system, arguing many operators in the industry are being harmed by negative SEO from user comments.

The consumer website has developed into one of the most sought out travel forums, with thousands of holidaymakers checking in there before checking in at the airport. However, with negative and unsubstantiated reviews being left in far greater numbers than positive ones, many feel the risks to hotels and tour operators are (more…)

Posted by Cheryl Mathews
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