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    Engage Web January 2013 - Page 2 of 5 - Engage Web

    Social media could be an aid to weight loss

    Posted on January 24, 2013

    According to recent research carried out by the Arnold School of Public Health of the University of Carolina, the use of Twitter and other social media sites could promote increased weight loss. Those taking part in a mobile weight loss programme have an increased likelihood of losing weight than those who shun social media sites. Brie Turner-McGrievy from the Department of Health Promotion, Education and Behaviour at Arnold School, states that the research is the first to examine the impact of (more…)

    Posted by Cheryl Mathews

    Local SEO increasingly important

    Posted on January 23, 2013

    A recent report in Australia has indicated that in the land down under, mobile devices will be used to access the internet more frequently than PCs and notebooks. The same looks likely to be the case in the UK and America too, as smartphones and tablets continue their palm-powered revolution.

    The same Australian report also suggests that searches will become far more local, as mobile devices are used. Once again, much the same is true of the UK, as people look for services and products close to them, no matter where they are.

    Mobile search spending

    Companies are aware of this too, with a recent UK study showing that mobile advertising spend now accounts for over 7% of the digital total. No matter how much is spent on advertising though, it is essential that the search engine optimisation strategy is well looked after.

    For local searches, this is perhaps of even greater importance too.

    With generic, national and widespread online marketing, broad SEO content is perfectly acceptable. If only wanting to target customers in Cheshire or Liverpool, or perhaps to an even greater proximity than that, certain other elements will be needed.

    Locally delivered success

    An understanding of the local area will be needed, as will an understanding of local events. It will also be wise to know what is on topic and relevant in an area; and have the ability to take all these things into consideration when creating the content.

    Get this right, and the potential for success is huge – users arriving at a site from a local search are three times more likely to convert.

    Posted by Carl Hopkinson

    Search blocks can be reconsidered

    Posted on January 22, 2013

    With search engines updating their algorithms on a constant basis, it is little surprise that sites thinking all is well with their SEO strategy become blocked. However, whilst many of these sites using black hat techniques get what they deserve, there are those unfairly targeted.

    It is possible for the site to be reconsidered in the SERPS though.

    It is not necessarily an easy and straight forward path, but it is possible. Ahead of anything else, it is essential that (more…)

    Posted by Matt Jones

    Google+ enables businesses to interact with anyone

    Posted on January 21, 2013

    Google+ has recently made changes to the way its business pages work, meaning that businesses no longer need to wait for users to (more…)

    Posted by Cheryl Mathews

    New Facebook tool reveals fans by country

    Posted on January 21, 2013

    A new Facebook tool has been launched to reveal the numbers of fans who follow a brand. The tool breaks down the numbers of followers by country. Local Page Ranks has been launched to break the number of followers down to show which country fans hail from. The new tool could have huge implications for (more…)

    Posted by Carl Hopkinson

    Baby blog is a hit on Facebook

    Posted on January 20, 2013

    A blog which has been written from the perspective of a seven month old baby has become a hit on Facebook, with over 50,000 likes. Although the original source of the blog is unknown, the blog named ‘Crybaby Shuffle’ has been entertaining for parents around the world who are deprived of sleep by their crying baby.

    The blog is written in the style of a parenting manual advising parents how to (more…)

    Posted by Cheryl Mathews

    How you can SEO your site down the rankings

    Posted on January 19, 2013

    There is a great deal of clamour these days to find the secret to making SEO on a site as good as it possibly can be. This goes without saying in many respects but, there are still those times when things are neglected and put off.

    In the majority of times, such delays will not cause too much hassle or inconvenience. However, much more dangerous, is using ineffective SEO techniques. Worse still, is using practices that are not much liked by the search engines.

    In essence, such practices will simply serve to undermine a site, drop it down the rankings, and damage completely its purpose.

    It is far better therefore to spend time and money on looking at search engine optimisation that will work positively. It may take a little more of both to get right but, in the long haul, the benefits will be more than worth while.

    There is much more to optimising a site than good content but, it is at the heart of things. Good content which serves to educate and entertain rather than just attract visits is always going to work. Making people aware that good content is available is the next step.

    All too often, bad practices see this promotion achieved through poor comments on other sites and spamming. This just is not going to fly anymore. Attracting high quality link is what is needed here.

    Being a respected contributor or blogger will help furnish visits, whereby that well optimised content should create a clear path to conversion.

    Posted by Carl Hopkinson

    Google News takes on a dull appearance for 2013

    Posted on January 18, 2013

    The results in Google News are now displayed in a black tone, rather than the bright green text which previously featured. The displaying of news results has been updated by Google to show the site name in black. Previously, the name of the site appeared in green, featuring beneath the URL link which was blue. Although other changes seem to have added features, this change makes the search results on Google News appear (more…)

    Posted by Cheryl Mathews
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