Engage Web November 2012 - Engage Web

Policy expert joins Google’s autonomous driving programme

Posted on November 30, 2012

Google has been working hard to introduce vehicles which are self driving, with a variety of technicians, lobbyists and engineers all collaborating on the autonomous driving programme. However, until recently Google didn’t have an expert on government policy working on safety issues. From the 7th January 2013, Ron Medford will join Google’s programme.

Medford previously held the position of (more…)

Posted by Matt Jones

Prepare for Christmas shopping with Google Indoor Maps

Posted on November 29, 2012

Google has introduced Indoor Maps to various locations world wide – just in time to help shoppers plan their Christmas shopping trips. Google Indoor Maps will display the interior layout of a building, including shopping malls, airports and small retail stores. The feature was previously available to those who used smartphones which were Android based, it is now being made available to PC Web browsers.

Thanks to the addition of the Web interface, iPhone user and people with (more…)

Posted by Carl Hopkinson

How to Survive a Penguin Attack!

Posted on November 28, 2012

Penguins may seem all cute and cuddly but, when they’re owned by Google and they’re looking for low quality paid links to your website, they can be vicious, powerful little blighters ready to take your site down in a flurry of screams and feathers.

Penguin is the adorable name Google gave to one of its big updates over the last 12 months. Penguin’s job is to crack down on the low quality paid links some websites and SEO companies have relied upon to gain better rankings.

Google is always keen to clean up its rankings of sites that don’t deserve to be there by identifying sites which have used paid links instead of building up quality, useful content and attracted natural links. This update affected approximately of 3.1% of search queries in the English language, and a further refresh of the update recently affected (more…)

Posted by Lianne Wilkinson

New growth for techco’s launching in 2013

Posted on November 28, 2012

The world’s second largest provider of cloud hosting services has announced that it is to launch a programme to support fledgling tech companies in the UK.

Rackspace, which has launched similar programmes in the US and Australia, is to offer firms up to £12,000 of (more…)

Posted by Carl Hopkinson

World governments object to new net names

Posted on November 27, 2012

Over 250 objections, by states across the world, have been raised against the new net names, planned for a roll out next year.

The Government Advisory Committe (Gac), which represents many of the world’s governments, has published an “early warning” list, outlining (more…)

Posted by Carl Hopkinson

The Dark, Dark Secret Behind SEO

Posted on November 26, 2012

There are few industries with the type of dark and shady reputation seemingly reserved for search engine optimisation and Internet marketing. If truth be told, some of the industry probably deserves this reputation and has done little over the years to dispel it.

Many SEO companies have, over the years, contributed to this clandestine image by employing what is called ‘black hat’ tactics with clients’ websites, such as renting links, spinning articles and filling websites with nonsensical content just for the sake of adding keywords.

These things were done, in short, because they worked.

Much like Anakin Skywalker turning to the Dark side and becoming Darth Vader, this represented the quick and easy path. Sadly for them, Google (more…)

Posted by Lianne Wilkinson

NaNoWriMo challenges writers to produce a novel in November

Posted on November 26, 2012

NaNoWriMo (National Novel Writing Month) is a popular challenge to write 50,000 words in the 30 days of November; about (more…)

Posted by Jenny C

Marketers tracking Facebook / Yahoo talks

Posted on November 26, 2012

Online marketers and those working across platforms in SEO will be monitoring news that Facebook and Yahoo! could soon announce a tie-up. Reportedly in talks to work together on (more…)

Posted by Carl Hopkinson
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