Engage Web July 2012 - Page 2 of 5 - Engage Web

    BBC study highlights risk of Facebook ‘likes’ coming from spam accounts

    Posted on July 24, 2012

    The BBC has conducted an investigation into Facebook ‘likes’, valued by many businesses who interpret them as a sign of their increasing popularity. The study has found that there may be an issue with fake or spam Facebook accounts clicking ‘like’ on companies’ Facebook pages.

    Facebook has become a popular way for companies to advertise in recent years, and ad campaigns are often set up to attract as many ‘likes’ as possible for the company. These campaigns can be very costly, and results may not be as positive as they appear.

    It is thought that around 54 million Facebook profiles are fake ones, set up in some cases to befriend people for financial gain. Some of these profiles are allegedly set to ‘like’ a huge number of (more…)

    Posted by Matt Jones

    Spending on SEO remains strong

    Posted on July 24, 2012

    Despite continuing problems in the advertising industry as a whole, companies are still spending strongly on online marketing and SEO.

    The Q2 2012 (more…)

    Posted by Carl Hopkinson

    Google turns to crime fighting

    Posted on July 23, 2012

    Google is recognised as having the most powerful search engine in the world and it now intends to use its technology to fight international crime. International organisations will work with Google to locate “back doors” into human traffickers, drug dealing and terrorists all over the world. (more…)

    Posted by Matt Jones

    New Android tablet to rival Apple

    Posted on July 22, 2012

    Although the launch of the new Nexus 7 tablet was only announced at the Google I/O Developers Conference 2012 towards the end of June, it has already reportedly sold out in the US. The first tablet to be launched by Google and manufactured by Asus is selling out almost (more…)

    Posted by Carl Hopkinson

    Merchants celebrate arrival of Google’s Search As You Type

    Posted on July 21, 2012

    Google has launched a new feature for customers of Adwords. Search As You Type will be available to merchants using Google Adwords, who can sign up with Google to receive the feature. Merchants will be able to (more…)

    Posted by Cheryl Mathews

    Google Maps extends routes to accommodate cyclists

    Posted on July 20, 2012

    Keen cycling enthusiasts will be happy to hear that Google Maps will now include directions for the best cycling routes. Americans have had access to the feature since 2010 but it is now being extended to Australia and Europe. Popular cycling routes will be included on desktop Maps and Google Android Maps. (more…)

    Posted by Carl Hopkinson

    The rise and rise of SEO understanding

    Posted on July 19, 2012

    Considering that SEO was not a job or indeed concept understood just a matter of years ago, that many thousands of people now work within the sphere worldwide is pretty staggering. It is a role which is set to rise too, according to research completed by (more…)

    Posted by Cheryl Mathews

    What marketers need to do when Google shopping changes

    Posted on July 18, 2012

    Many firms with concentrated efforts online were left reeling in May of this year, when Sameer Samat announced the impending changes to Google’s shopping search facility. However, though the Google shopping channel’s VP struck fear across the web from Cheshire to China, it is still unclear when, how and what it will actually mean.

    What was clearly understood is that (more…)

    Posted by Matt Jones
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