Engage Web June 2011 - Engage Web

0800-WHOOPS: phone numbers and SEO

Posted on June 30, 2011

How many times have you come across a phone number that makes use of letters? Probably a lot. Clever, word-based phone numbers, which look something like 0123-CALL-NOW, are an old marketing trick. They’re a way of getting a phone number noticed, and an easy way for customers to remember which (more…)

Posted by Carl Hopkinson

Letter from Kate contains spelling errors

Posted on June 30, 2011

A thank you letter sent three years ago to the All England Club has been put on display in Wimbledon’s museum. The letter, written by the future Duchess of Cambridge, was penned in 2008 extending her gratitude to officials after a visit to Wimbledon. It is believed that Kate gave her (more…)

Posted by Cheryl Mathews

Resurrection of Twitter scam poses threat to users

Posted on June 29, 2011

A Twitter scam that has been lurking in the shadows of social media for a while, has reappeared, promising Twitter users more followers. At best, the scam will use (more…)

Posted by Cheryl Mathews

ROI for Facebook ads revealed by new study

Posted on June 28, 2011

A new study carried out by Experian Hitwise has revealed that businesses are likely to receive 20 more visits from each fan over a 12 month period when they advertise on Facebook. The research has (more…)

Posted by Cheryl Mathews

Bus stop leads to wrong destination

Posted on June 27, 2011

One resident of Ilkley, Brian Sweet contacted Wharfedale Newspapers to report a bus stop sign, which indicated that a bus would take passengers to Addington, which doesn’t exist, leading to possible confusion for travellers. The sign on the bus stop should have read Addingham, along with (more…)

Posted by Jenny C

The key to keyword discovery

Posted on June 27, 2011

It’s a strange dance, the I-can’t-find-my-keys dance. Everyone’s done it at least once in their lives. It involves moving randomly from kitchen to sitting room to bathroom, doing unlikely things such as getting down on hands and knees or searching frantically through the freezer. Why do we do this? It’s because (more…)

Posted by Carl Hopkinson

Yet another acronym in the world of SEO

Posted on June 26, 2011

As soon as you set foot in the world of search engine optimisation, you’re faced with wall to wall acronyms. No one could ever accuse optimisation experts of saying something in full when a handy-dandy little string of letters would do. Perhaps it began with the shortening to SEO, or perhaps not. In any case, acronyms are (more…)

Posted by Carl Hopkinson

Google launches Me on the Web

Posted on June 25, 2011

Google has created another way for businesses to monitor their online reputation, called Me on the Web. The new tool from Google is situated on the Google dashboard, below Account Details and can be accessed when you have signed into your account. This new initiative from the search engine giant also allows you to create a (more…)

Posted by Matt Jones
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