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    Engage Web March 2011 - Page 2 of 6 - Engage Web

    What’s in a domain name? Even less, according to Google

    Posted on March 24, 2011

    Google guru Matt Cutts has indicated that the search engine optimisation value placed on keywords contained in domain names is set to diminish.

    So far, the domain name of a website was very important to its ranking in search engines, with the emphasis being placed on any keywords it contained.

    However, (more…)

    Posted by Carl Hopkinson

    The effect of spelling errors

    Posted on March 24, 2011

    Did you know that 25 percent of all Americans have trouble spelling, or that 47 percent of employers would remove a candidate for a job from consideration as a result of one word being misspelt? Poor spelling skills can cause many problems, from minor embarrassment to ruining your career potential. English is one of the hardest languages to learn, with several meanings and spellings for one word. Spell the word incorrectly, and you alter the meaning of the whole sentence. This can have huge implications for (more…)

    Posted by Cheryl Mathews

    Facebook Marketing: More than a social network

    Posted on March 23, 2011

    With the Oscar winning film the Social Network (the so-called dramatisation of how Mark Zuckerberg created Facebook) being one of the biggest films of last year, and Facebook itself eclipsing Google as the website with most number of page views in the UK, it’s hardly any wonder that many businesses look at Facebook with a sense of mistrust, curiosity and intrigue.

    It’s true that more man-hours are lost in the UK to Facebook than (more…)

    Posted by Darren Jamieson

    Say no to DIY disasters

    Posted on March 23, 2011

    According to recent research, a massive 61 percent of women interviewed would rather call in an expert than let their husband or partner tackle jobs in the home. Only 58 percent of women considered that their partners were capable of completing even the most basic of tasks. In fact, only 34 percent of women considered their other half capable of the most basic tasks, such as wallpapering or replacing a plug socket. (more…)

    Posted by Cheryl Mathews

    Google further feathers its nest with Green Parrot

    Posted on March 22, 2011

    Google has reinforced its commitment to YouTube by snapping up Green Parrot, a firm working in cutting edge methods of improving video technology.

    Green Parrot specialises in software that (more…)

    Posted by Mark Glenning

    PHP / SEO Developer Required

    Posted on March 21, 2011

    Due to company growth, we have an opportunity for a PHP developer with strong PHP, MySQL and CSS skills and an interest in website design and development.

    Duties of role

    This is not an exhaustive list, but within this role you will work on a variety of projects, including WordPress development. Duties will include working with plug-ins, debugging code and customising templates. You will be involved in web design projects and development, whilst considering SEO implications and remaining aware of cross-browser compatibility. You may also be involved in:

    • Designing, developing and building websites/web applications that may include bespoke applications
    • Working with plug-ins, debugging code and customising templates
    • Designing requests such as newsletter templates, social media profile templates, etc
    • Setting up and running social media campaigns

    The role requires an individual with an eye for detail, a firm understanding of the Internet and strong English spelling and grammar skills would be an advantage.

    Candidates should be well organised and have the confidence and ability to work to deadlines.

    Experience:

    • Experience of programming with PHP5 and MySQL
    • Good standard of written English – spelling and grammar
    • Experience with Internet CMS systems, such as WordPress is desirable
    • Experience of JavaScript would be advantageous

    Knowledge:

    • A strong understanding of cross-browser compatibility is essential
    • Understanding of the Internet and search engines
    • Knowledge of Adobe Photoshop and Dreamweaver is desirable
    • Knowledge or experience of different website hosting platforms and FTP is also desirable

    Technical Skills:

    • Strong HTML and CSS skills are essential
    • High level of PC literacy – MS Word, Excel and Office
    • The ability to research new advancements and new technical approaches
    • Ability to focus on complex, technical problems and deliver solutions
    • Demonstrate consideration for SEO implications and cross-browser compatibility

    Interpersonal Skills:

    • Excellent communication skills, with colleagues and clients
    • Possess excellent attention to detail and a can-do attitude
    • Ability to think creatively with a proven record of innovation
    • Ability to analyse and identify requirements and work towards solutions
    • Strong organisation and project management skills and driven to achieve results within tight timelines
    • Passion and enthusiasm for the internet and highly self-motivated
    • Ability to work on own initiative and within a development team
    • Comfortable working in a small, friendly environment

    About Us

    Engage Web is a small but ambitious SEO and content agency with offices based in Cheshire, close to Cheshire Oaks in Ellesmere Port. We have a passion for delivering results for all our clients, and are proud to deliver quality results.

    Salary: £18,000 – £22,000 dependent on experience
    Location: Ellesmere Port, Cheshire
    Duration: Permanent
    Hours: 35hrs per week (Mon – Fri 9am-5pm)

    Please apply below, enclosing a CV, covering letter, salary expectation and include links to examples of your work.

    Closing date: This position has now been filled.

    No agencies please.

    How to Apply

    For consideration for this position please email your CV and covering letter using the below form.











      Posted by Darren Jamieson

      Is your website the online version of a cheap motel?

      Posted on March 21, 2011

      I stayed in a cheap motel recently. I didn’t realise it was a cheap motel until I got there; the price certainly didn’t give it away. However, when I walked in, and I saw 90s-era furnishings and a slightly jaundiced look in general, I knew I was not in for the most comfortable of stays.

      Why did I (more…)

      Posted by Matt Jones

      Most famous street in Edinburgh swaps gender

      Posted on March 21, 2011

      Bosses of Edinburgh trams made a huge error when they changed the gender of a famous thoroughfare in the city. Princes Street had been closed for more than ten months, but Transport Initiative Edinburgh created a road sign which read ‘Access to Princess Street restricted’, causing confusion and anger among residents.

      The street in Edinburgh is a part of history, named after the Duke of Rothesay later to become King George IV, and Frederick, Duke of York. The Transport Initiative company were left shamefaced as the street which is well known throughout the world, failed to be recognised in its home town. The Scottish council receive numerous complaints each year regarding spelling and grammatical errors.

      Occurrences such as this cause hilarity among some people and leave other residents annoyed that such errors happen. More commonly, this type of spelling or grammatical error humiliates the company responsible, casting doubt on their professional abilities. The website of a business also provides direction to a visitor, with the web content making an instant impression. A professional writer from a UK copywriting company will provide original content for your website, which is free from errors and gives the impression of competence and professionalism.

      Incorrect use of grammar may cause confusion, creating a different meaning to a sentence. Poor spelling ability and poor use of the English language portrays a lack of care and attention. The ranking of your website with the search engines will also be affected.

      Posted by Mark Glenning
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