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    Engage Web February 2011 - Page 2 of 5 - Engage Web

    Mythbusters gives hope for us all in SEO

    Posted on February 22, 2011

    One of the most hackneyed sayings in the English language is ‘You can’t teach an old dog new tricks.‘ It was crafted in the early Bronze Age to keep elders in their place, and it has tarnished our perceptions of what aged things are capable of ever since. Well, the US science experiment show Mythbusters has (more…)

    Posted by Matt Jones

    How your writing skills could ruin your love life and your business

    Posted on February 21, 2011

    A study carried out by psychologist Zoe Hazelwood, of Queensland University of Technology, has revealed that poor grammatical skills, spelling errors and a generally lacklustre writing style can ruin your chances of finding love on the Internet. Online dating is influenced by the same factors as traditional dating, with nonverbal cues playing a large part in a blossoming romance.

    The results of the study proved that potential dating partners were judged on other aspects, other than what was spoken. Poor grammatical skills and spelling errors were typical reasons not to date someone. It was also revealed that people typically make themselves much more interesting, and act more interested than they actually are, in order to (more…)

    Posted by Cheryl Mathews

    Why emo works for the Internet

    Posted on February 21, 2011

    emoIf the Internet was a real person, it probably wouldn’t go for alternative rock. It would definitely avoid country, and folk wouldn’t even get a look in. There’s one kind of music that the Internet, if personified, would go for. Emo.

    This might come as a bit of a surprise, at least for those of you who have ever spent any time anthropomorphising (more…)

    Posted by Cheryl Mathews

    Newcomers, rabbits and SEO

    Posted on February 20, 2011

    flying rabbitA lot of businesses new to search engine optimisation imagine that it’s much like other forms of Internet marketing. In essence, you throw a message out there, it flies the path you’ve decided for it, and lands where you want it to, like tossing a pebble.

    SEO, on the other hand, is more like (more…)

    Posted by Carl Hopkinson

    RIP old-school sales styles

    Posted on February 19, 2011

    Buy! Buy! Buy! Buy our product! Buy it now!

    Not working? Don’t feel bad – to be honest, I didn’t think that my sales technique was really going to work. It was just a fiendishly clever and subtle way to demonstrate that, on the Internet, traditional hard-sell sales styles (more…)

    Posted by Cheryl Mathews

    How to ruin your reputation with poor grammar

    Posted on February 18, 2011

    Many business owners believe that the odd error or mistake on their website will have very little effect on their clients. They are completely wrong to think this, as grammatical and spelling errors influence your customers greatly. One of the first steps in making a purchase is to visit the website of the company concerned. If you were welcomed with text that contained grammatical errors and spelling mistakes, would you trust that their products were good quality? Poorly laid out web content with errors reflects the image of the company as being (more…)

    Posted by Jenny C

    How much traffic does a website ranked #1 in Google get?

    Posted on February 18, 2011

    Ranking #1 in Google for your chosen keyword is something that many website owners aspire to. If you rank at the top of Google for keywords related to your industry it means that your search engine optimisation has been successful and that Google believes your website to be the most important, and relevant, within your industry for those keywords.

    It truly is a mark of quality for your website. However, ranking number one in Google for your (more…)

    Posted by Darren Jamieson

    Spam shame: don’t be outclassed by spammers

    Posted on February 17, 2011

    Did you know that spam sites can help your site’s listing?

    Although Google has announced that it’s taking a stand against spam this year, and has made a good start by targeting duplicate content, there are a lot of spam listings still appearing in the SERPs. For the last few months, there has been (more…)

    Posted by Matt Jones
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