Engage Web November 2010 - Engage Web

Don’t sabotage your online business

Posted on November 30, 2010

There are many people who continually bemoan their inability to get a job, blaming their gender, nationality, age or other characteristics at fault. In reality, it is very often themselves to blame when they don’t land the job of their dreams. A job application starts with a Curriculum Vitae which is basically an advertisement for the job candidate. A CV which is dull won’t be read at all by the board of interviewers. A CV which is full of grammatical errors, punctuation and spelling errors will not be tolerated by (more…)

Posted by Jenny C

Ellesmere Port Development Board pledges to increase business

Posted on November 30, 2010

Ellesmere Port could be about to get a fresh injection of new business and jobs, if pledges from the Ellesmere Port Development Board are to be believed. The new board has promised to help the town expand, both in terms of residential areas and in business.

The board has promised the following:

  • It will create thousands of jobs for locals
  • It will attract millions in investment from outside businesses
  • It will build as many as 7,000 new homes
  • It will help to create a skilled workforce
  • It will further develop educational opportunities
  • It will make upgrades to both local leisure and sports facilities in the town

These are all worthwhile goals, and should they be successful they will help to generate increased interest in Ellesmere Port, boosting the local economy for existing and new businesses. In order to achieve these goals, the new board, chaired by Robert Mee, has highlighted several key areas in which to focus. These areas include the famed waterfront of Ellesmere Port, which the board believes can provide a similar boost to (more…)

Posted by Matt Jones

How do I know how many people are looking at my website?

Posted on November 29, 2010

google-analyticsBefore you even think about SEO for your website, you first need to know how many visitors your site is getting already, where they’re coming from and what keywords they’re searching on. Without knowing how many visitors your website is getting already how can you even put a value on any SEO services you might get, and how important increased traffic is to you now?

For example, you may be getting one enquiry per day from your website. You may be happy with that, but if your website is getting 500 visitors per day, then that one enquiry would represent a very poor conversion rate indeed. This would mean that your website needs looking at from a (more…)

Posted by Carl Hopkinson

Seven ways to lose customers

Posted on November 28, 2010

In the words of the 1970s Simon & Garfunkel song there are ‘fifty ways to leave your lover’. In the cut-throat world of online business dealings, there are only seven unforgiving traps (more…)

Posted by Matt Jones

Serendipity and SEO

Posted on November 28, 2010

Most web based careers are pretty well defined. For example, if you are a graphic designer, you accept your brief, take it away and work on it, and hope that your client or your boss approves of it. If you are a web designer, you assess your client’s requirements, draft a proposal for a web design and, all being well, go off to build it. However, the same can’t really be said for a career in search engine optimisation.

This is mainly because SEO is a subtle blend of science, talent and a little luck.


John Cusack and Kate Beckinsale in Serendipity

All SEO jobs demand that you first have a thorough grounding of the basics of optimisation. For example, it’s absolutely vital to understand the dire consequences of employing nefarious Black Hat search engine optimisation methods, and how to identify those methods lest you utilise them by mistake. Anybody blithely indulging in such practices will (more…)

Posted by Mark Glenning

How to build up an SEO kingdom

Posted on November 27, 2010

In many ways, SEO is like conquering kingdoms. A site assembles its resources and wages war on its competitors, looking to gain control of particularly enticing pieces of search engine real estate, or land. There may be a little less romance and far fewer horses involved, but getting your site to the top of the rankings is not unlike the medieval politics of war.

With the building of a kingdom, it’s best to start local, and the same goes for SEO. Careers have been built on this idea. A lot of businesses tended to neglect their localities, not so long ago, but local identity has now become (more…)

Posted by Matt Jones

Seven tips for writing good web content

Posted on November 26, 2010

Good writing, like all business skills, is hard graft. There is nothing airy-fairy and literary about it, you have to work hard, putting in “99% of perspiration for every 1% of inspiration” (Thomas Edison, 1902). A business brief to revive a flagging, dull web site is no easy feat and is a great responsibility. If you do not get it right, then business and web traffic will not increase and the clients will have wasted their money. The following tips will help you avoid blocks and moribund copy and gain results (more…)

Posted by Cheryl Mathews

Getting British Business Online (GBBO) Review

Posted on November 26, 2010

Getting British Business OnlineThe onset of the recession saw a great many people out of work and looking to set up in business for themselves. As the old saying goes ‘necessity is the mother of invention’, and typically any recession means a glut of new businesses being formed from highly skilled people looking to go it alone.

However, as with most new businesses, money is often very tight and business start-up costs need to be kept to a minimum. This can be a problem with the Internet age though, as companies with whom you will be directly competing often spend thousands (and then some) on their websites and online marketing.

Getting British Business Online, also known as GBBO, has recognised this problem and has been formed to give new businesses a foot in the Internet door with a free domain name and free website. The scheme has been backed by some of the biggest players in the game, such as BT, Enterprise UK and even Google.

Surely something that has Google’s involvement will be good, and won’t leave you high and dry with regards to Internet marketing?

Well, the first thing to understand is that through GBBO you have to (more…)

Posted by Carl Hopkinson
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