Engage Web October 2010 - Engage Web

Halloween tricks from Black Hat SEOs

Posted on October 31, 2010


Friday the 13th

It’s the scary season once again; a time for dressing up as something ghastly and making merry in a ghoulish manner while handing out candy to children… that sounded better in my head.

Any way, it’s Halloween and while the celebratory day of All Hallow’s Eve may not be quite as big over here in the UK as it is in the US (they’ve been preparing for it for weeks) we Brits still use the event as an excuse for a party and to watch horror films. As with any Halloween, there are a lot of new horror movies coming out especially to scare the bejesus out of you and, just like any event of any significance, the black hat SEOs are there too, waiting to surprise you with their fiendish traps.

Online security firm PandaLabs has revealed that Halloween movie releases may lead to (more…)

Posted by Carl Hopkinson

New website content opens Ireland’s history to thousands

Posted on October 30, 2010

A three year programme to transcribe 19,000 deposition documents online finished in September this year. It has been a collaboration between the universities of Cambridge, Aberdeen and Trinity College Dublin, recording details of the 1641 Catholic uprising in Ireland. These were eye-witness testimonies of (more…)

Posted by Jenny C

SEOs should become Indiana Jones

Posted on October 30, 2010

indiana-jonesEveryone knows the music. Picture it now… da da da-da, da de da – a man swinging on strange, foreign vines; da da da-da, da de da da daa – he draws closer; da da da-da, da de DAA – he lands in front of you; da de DA da de DA and so on – he’s dressed in a rumpled suit and has a stack of detailed notes in his hand. You will recognise him instantly, even though he’s not the only form the women and men of his trade take on: he’s your handy SEO consultant.

Although you won’t find the average search engine optimisation consultant swinging from computer cable to computer cable like Lucas and Spielberg‘s college-professor-turned-hero, Indiana Jones, the life of a truly dedicated search engine optimisation expert is (more…)

Posted by Cheryl Mathews

A field guide to links

Posted on October 29, 2010

Watching Malcolm and Brenda

'Twitcher' Malcolm, and Brenda, in ITV sitcom 'Watching'

Like every obsessed twitcher, Pokémon nut or train spotter with his glasses held together at the bridge with a sticking plaster, it’s important to have a field guide to hand when embarking on a link building campaign for your website. Why is this, I hear you ask? Well, if you’ve ever flirted with link building, even in passing, you should be aware that links can vary in quality from the truly excellent to the ‘kiss of death’ type. If you’re trying to cultivate links for your site, it’s handy to know what links are the most desirable, what ones can be considered as low hanging fruit and what ones to avoid. Here’s a quick round up of the most common links available to you:

The Authoritative Link
This is a highly desirable link to have. Positively bursting with link juice, it’s a difficult one to snag. It’s a link from a site which is considered an authority, but it doesn’t have to be from a site that operates within your industry – a link from Wikipedia or (more…)

Posted by Mark Glenning

Reputation management or legal action?

Posted on October 28, 2010

According to a recent news story on the BBC, a Cardiff based solicitors is taking a lot of cases at the moment as a result of comments and accusations posted by people on Facebook. The Welsh based law firm has taken on half a dozen cases involving defamation of character via Facebook this year, which included comments on Facebook, profiles that were faked to cause offense and even digitally altered photographs.


Peter Johnson - Eye On Wales

The main issue is that posts made on Facebook can be visible not just to friends and family, but to the whole Internet – unless the user in question is very strict with their profile’s privacy settings. Speaking to the BBC Radio Wales programme, Eye On Wales, Tracey Singlehurst-Ward, a lawyer, commented:

“Everyone can be a publisher now. What appears to them to be a throwaway remark could actually cause a (more…)

Posted by Carl Hopkinson

SEO sails away with the prize

Posted on October 28, 2010

The Queen launched Cunard’s latest luxury liner, the Queen Elizabeth, in Southampton last week. Such is the reputation of the company that the maiden voyage was sold out within 30 minutes of tickets going on sale. The liner reflects the style and luxury of the Trans Atlantic ships of the 1930s with chandeliers, mosaics and beautiful interiors. She is 294 metres long and 56.6 metres high – five metres taller than Nelson’s Column. She is the third ship of that name, the first being launched in 1938 by the Queen’s mother and the second (QE2) was launched in 1967 by the present queen. Despite the current economic climate, (more…)

Posted by Matt Jones

Facebook takes action against trademark infringement

Posted on October 27, 2010

Large companies have a long and overzealous history of fiercely protecting their trademarks against anyone who they believe has infringed upon them, and indeed why shouldn’t they?

When someone has taken the time and money to build a brand as large and powerful as Facebook, it’s only natural that they’ll want to protect that brand against people who would serve to exploit its name in order to make money for themselves. This has happened recently in the case of Facebook ‘homage(more…)

Posted by Matt Jones

SEO content out of this world

Posted on October 26, 2010

The latest step towards commercial space flights was made recently when Virgin Galactic’s suborbital spaceship ‘Enterprise’ made its first solo test flight above the Mojave Desert in California. Sir Richard Branson was there to witness the manned spaceship glide back to Earth from 13,700 metres. The project began in 2004 and already there are 370 customers willing to pay £126,000 to experience weightlessness in space. The spaceship will carry eight people, two crew and six passengers and in the first year of flight the target is to carry 500 people into space. The next step is to test the (more…)

Posted by Cheryl Mathews
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