Engage Web September 2010 - Engage Web

How to make sure your website’s content avoids the mistakes of the Delhi Commonwealth Games

Posted on September 30, 2010

The escalating scandal of the Commonwealth Games in Delhi is a sobering example of being unprepared and using poor materials and techniques. First a footbridge collapsed, then the ceiling of a competition hall. The Athletes Village is reportedly unfinished and filthy, with standing water attracting malarial (more…)

Posted by Matt Jones

TripAdvisor to face legal action over negative reviews

Posted on September 30, 2010

Reviews websites have, for some, been the scourge of online businesses. Websites such as blagger.com, ciao.co.uk and tripadvisor.com are frequented by millions of users, all looking for reviews of the latest products, films, business services and, in the case of TripAdvisor, hotels and holiday companies.

The problem is that because these websites are used by so many people, and receive so much great quality, original content literally brimming with keywords, they tend to rank very well in Google for searches relevant to the industry. They’re a business’ nightmare when it comes to bad reviews, unhappy customers and unscrupulous competitors looking to give you a bad name.

But what can you do about it if reviews for your business, or hotel, on these websites appears at the top of Google for a search on your name? What you’ll need here is a stiff drink, and some reputation management. Getting rid of bad press is like clearing a bad smell – it’s not easy, and it takes time, but (more…)

Posted by Carl Hopkinson

Domino’s Pizza uses YouTube advertising

Posted on September 29, 2010

dominos

If you’re one of those people who thought YouTube was a website full of pointless videos of babies laughing, dogs knocking over their owners and people falling off things then, well, you’re right. It does have an awful lot of that. However, it also has a lot of videos used for business purposes.

For example, all of the major film studios have their own YouTube channels and they use them to distribute trailers for their latest films. Many of the big news networks, such as (more…)

Posted by Carl Hopkinson

SEO can help minimise PR fallout

Posted on September 28, 2010

It has emerged that the millionaire owner of Segway, Jimi Heselden, 62, has died in a freak accident involving one of the vehicles after driving the scooter off the edge of a cliff into the River Wharfe, in Boston Spa, West Yorkshire.

Whilst StuckOn extends its sincerest sympathies towards Mr Heselden’s family, it is apparent that this accident could pose a public relations hitch for the company.

The vehicle was touted as being “…to the car what the car was to the horse and buggy“, but in 2003, the Segway PT model was recalled as users who ignored the low battery warning were (more…)

Posted by Mark Glenning

The Man Booker Contest – lessons in Search Engine Optimisation

Posted on September 28, 2010

The Man Booker Literary Prize of £50,000, awarded annually in October, always has the literary world buzzing with controversy. It is an opportunity for authors to showcase their best work of the previous year, bringing it into the public eye. This year the five judges are chaired by Andrew Motion, the former Poet Laureate, and they have chosen a short list of six titles, with the favourite at 2/1 being Tom McCarthy’s “C”

The Man Booker Contest is very similar to SEO. Search engine optimisation (SEO) is also about getting your business website to be a favourite. The prize is limitless, as new and repeat custom is generated. The short-list is those websites that rank on the first results page of any search engine, and the judges are the potential customers, or users of the search engines.

However, the acid test is the after sales, which bring in millions for the Man Booker Winner. There is no point in a web site rising in the rankings if it does not generate an increase in business. The professional SEO writer is an integral part of the winning business team. Just as it would be ludicrous to expect a painter to draw up architect’s plans, so it would be foolish to expect an inexperienced member of the marketing team to write web content. The professional writer usually contracted to an article writing service works hard at producing the perfect piece to suit the audience with meticulous attention to grammar and spelling; not so very different from the work of a prize-winning novelist.

Posted by Jenny C

Rachel Elnaugh says ‘Sales, Sales, Sales’

Posted on September 27, 2010

rachel_elnaughRecently some of us from StuckOn attended the Manchester Business Show at the ‘Manchester Central Exhibition Centre’. At the show we listened to a variety of guest speakers talking about their business experiences, and how they succeeded (or failed) in their enterprises.

One of the speakers was Rachel Elnaugh, who you may remember from early seasons of BBC’s Dragons’ Den. Rachel was the founder of the company ‘Red Letter Days’, which she built from scratch to a company generating a £10 million turnover – pretty useful by anyone’s book.

In her talk Rachel spoke openly about how she grew the business, the mistakes she made on the way and the eventual failure of the business due to (more…)

Posted by Carl Hopkinson

Old news suffocates SEO

Posted on September 26, 2010

One of the greatest pleasures in a morning is listening to or reading the news in a variety of media. The iPad has transformed this pleasure for many as it is so easy to flick through a newspaper with text, eye-catching graphics and interactive features on a large (9.7 inch) touch screen. However, once news is (more…)

Posted by Matt Jones

Search engine ranking problems: the modern whodunit

Posted on September 26, 2010

hercule poirotDid you know that Agatha Christie wrote for SEO? Well, obviously the renowned British Queen of Crime and creator of Hercule Poirot was not around for the birth of the Internet, but nevertheless she provides some handy pointers for the average website owner looking to increase their rankings within Google. Namely, every failing ranking is a mystery that must be solved, and the little grey cells hold the answer.

This isn’t as ludicrous as it may seem. As many struggling site owners know, it is often near-impossible to spot the cause of a failing ranking. It really does form an intriguing mystery at times.

Christie gave hard-working programmers working in SEO jobs a few handy hints on how to (more…)

Posted by Cheryl Mathews
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