Engage Web August 2010 - Page 2 of 6 - Engage Web

    New Google search feature to foil flailing fingers

    Posted on August 26, 2010

    Search colossus Google has taken a PC approach to its latest feature, one which seems to have been designed to thwart those with chubby fingers, poor spelling or weak typing skills. I bet you thought we meant PC as in personal computer then didn’t you? No, we mean the horrid term ‘political correctness’ – and Google is pandering to those who fail miserably to even manage to search for something on the Internet.

    Having a reputation for letting new, interesting, things slip out under the radar, the latest thing that has been unleashed from their nerve centre (presumably located in a dormant volcano, complete with a monorail and boiler suit-wearing goons and being scoped out this very instant by a suave British secret agent) is an incremental search. In other words, your search results update the instant that you type something in.

    This has obvious disadvantages, along with its many advantages. On the plus side, it does mean that you don’t have to type the whole of ‘Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch train station timetable’ into your search box to check the departure times from everyone’s favourite Welsh train station, but on the other hand it could prove problematical if you want some information on (more…)

    Posted by Mark Glenning

    Why a fixed fee to SEO your website spells danger

    Posted on August 25, 2010

    charlatanIf you were approached by someone offering you financial advice, business advice, legal advice or even medical advice, you would expect them to be qualified. You would expect them to have studied to get where they are today, and you would probably expect to see evidence of these qualifications.

    Equally, if they gave you inaccurate advice, you would expect to have some form of comeback. You should be able to appeal to a governing body, take them to court and receive some form of financial compensation if their incorrect advice has cost you dearly – which in the case of medical advice could be very dear indeed.

    However, in the case of search engine optimisation this is never the case. You don’t need to have taken any courses, passed any exams or indeed have any real experience of SEO before you can dispense advice as though you were in expert. All you need to be able to do is to (more…)

    Posted by Matt Jones

    What to do when ideas dry up

    Posted on August 24, 2010

    It is difficult to keep on producing goods, marketing ideas and promotions to generate business growth. There are always times when consolidation is a wise move, allowing evaluation, monitoring and feedback to improve services. Creative thinking plays a part here.

    Bill Gates, Microsoft’s CEO, used to take a (more…)

    Posted by Matt Jones

    How important is the design of my website?

    Posted on August 24, 2010

    Pub ManMany business owners look for ways of saving money wherever they can – it’s one of the most important aspects of running a business. The more you can reduce your expenditure, the less turnover you need in order to make a profit… a penny saved and all that. However, there are ways that you can save money that result in long term harm to your profits; scrimping on your website is one such money saving tactic.

    Most businesses realise they need a website, even if it’s just to act as an online brochure to be mentioned on your business cards. As with everything you spend money on, you’ll want to get your website for as cheaply as possible – but you could end up throwing money away on a bad website; one that will not earn you a penny, or a single referral. If that is the case, what use is having the website in the first place?

    Your website needs to look professional. This should be a ‘given’, but sadly many people who offer to build websites for seemingly bargain prices don’t actually know the first thing about designing a website. This means you could end up with an amateurish website that turns people off, rather than entices them to call you, or to (more…)

    Posted by Carl Hopkinson

    How SEO is like indie rock

    Posted on August 23, 2010

    Never made the obvious connection between SEO and indie rock? Here are just a few of the similarities:

    1. Not many people are aware of them (although awareness is rapidly growing)
    2. The lifestyle is a never-ending rollercoaster.
    3. Everyone in SEO has that wonderful grungy-glamorous edge

    Okay, the third point is maybe stretching things a bit, but SEO careers can be a lot like indie rock. Not only is SEO an industry that many people were unaware of before a gradual shift in awareness, but in both indie rock and SEO you need to cope with quick and frequent changes.

    indie rock SEO nerd

    An SEO guy who loves Indie Rock, yesterday

    It might surprise some website owners to know that search engine optimisation is a field that is constantly changing. We mean constantly – an SEO can write advice one day and have it become obsolete the next. In a game where both the search engines and the SEOs hide their cards, new things come up as a complete surprise, leaving everyone to (more…)

    Posted by Cheryl Mathews

    Solving issues with home-workers

    Posted on August 22, 2010

    Home-working has always been a popular choice for professional writers and those who hate the daily commute. It is also ideal for reasons of economy; no season tickets or petrol to buy, no business suits or expensive sandwiches for lunch. You only need to communicate and socialise with people of your own choosing and organising the day is down to you.

    The disadvantages are that you (more…)

    Posted by Cheryl Mathews

    The difference between SEOs and car salesmen

    Posted on August 22, 2010

    car-salesmanUsed car salesman.’ Those three words are all it takes to draw a cringe from most people. The image itself might not be particularly faithful to the real members of that profession, but everyone knows what the image stands for: the use of specialist knowledge to bamboozle the average person.

    For the newcomer to SEO, there seems a certain similarity between those in SEO sales jobs and used car salesmen. Some SEO companies take advantage of a newcomer’s lack of knowledge, offering them services they don’t need or wrestling them into unfair contracts. It’s the kind of situation every site owner fears, and more than a few encounters.

    There is one main difference between all SEOs and car salesmen, however, and this is the difference that can help any newcomer. The difference is (more…)

    Posted by Cheryl Mathews

    Facebook could be your downfall!

    Posted on August 21, 2010

    If you were to ask a physicist what the most abundant material was in the universe, he or she would put down their pipe (because female physicists also smoke pipes, fact), pick absentmindedly at the Sellotape holding their glasses together and proclaim ‘Hydrogen’. They would then talk at great length how the element is the answer to our impending energy woes, and the key to unlocking interplanetary travel, and thereafter, the stars.

    Pish, posh and old wet fish.

    baby with a bongIf you were to ask me the same question, I would convincingly argue that the most plentiful substance was stupidity. It’s everywhere you look. There was a time when only buffoonery on a national or international scale would be deemed worthy of a headline. However, as the Internet has become more pervasive, so has our awareness of the dunderheads that walk amongst us. Facebook can sometimes be the perfect showcase for such people. For example, take the recent case of a teenage mother in Florida, who thought that it would be a jolly wheeze to post pictures of her 11 month old son playing with a (more…)

    Posted by Mark Glenning
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