When you start a new business, it’s important to first conduct market research into the potential business to see whether it is a viable enterprise. You need to look at the size of the market, the strength of the competition and whether you can make enough profit to warrant the time and effort. You wouldn’t just have an idea and begin the business without any research, as you could be wasting your time flogging a dead horse in what proves to be a very costly mistake.
So why do so many people do this with their SEO?
It’s an all too common sight in the field of search engine optimisation to see websites, often promoted by SEO agencies, being optimised for the wrong keywords. Businesses can spend a lot of money, often thousands or tens (more…)