Engage Web June 2010 - Page 3 of 6 - Engage Web

Images, links and SEO problems

Posted on June 20, 2010

One of the things that some SEO experts have been saying for a long time is that the search engines can’t handle images. The search engines have countered this by developing technology to cope with image-based content, but they still lag too far behind to be reliable. No site owner wants a chunk of content on their page that can’t be properly read by the search engines, as that would render the content useless for ranking purposes – and would affect the website’s traffic.

An area in which using images is particularly frowned upon by traditional SEO is for links. For a time on the net, site owners were linking everything through images. It looked great, and it was exciting. Internet users could get a little thrill from finding hidden or unusual links. The trouble was the search engines didn’t see things so clearly. The use of an image for a link meant that the link was ‘blind’ for the search (more…)

Posted by Cheryl Mathews

Bing and iPhones

Posted on June 19, 2010

Ever since the release of Microsoft’s updated Bing search engine, rumours have been rife in the SEO industry. At first, there was wild and even hopeful speculation that Bing would push Google from its place at the top of the search ladder – most of this came from Microsoft however. When it became apparent that this was not going to happen, or at least not happen as fast as some of the more outlandish commentators had predicted, rumour moved on to other areas of the net for Bing to conquer.

Now, rumour has settled onto speculation over Bing’s place in the smartphone industry. Talks have been on for a while between Microsoft and Apple about pushing Bing on the iPhone. If this change did occur, it would mean big things for Bing, and even (more…)

Posted by Matt Jones

Should I ban user generated content on my website?

Posted on June 18, 2010

One question that many website owners have for their SEO company, particularly when they have been burned in the past, concerns user generated content on their website. By user generated content, we mean comments on blog posts, reviews on products and services and even whole forums.

The problem is, that unless the content is moderated you never know what will be added. Spammers and automated bots love to leave their mark on websites that allow them to, resulting in comments and forums filling up with rubbish – often including content and links to websites that you, the website owner, would rather didn’t exist on your website.

As well as being unpleasant for your website’s visitors to see, it’s also dangerous for SEO as Google isn’t going to recommend a website that features links to unpleasant websites.

Of course, the key word in all of this was ‘moderated’. You should, no… you must ensure that all content on your website is (more…)

Posted by Carl Hopkinson

Clever content writers choose keywords with care

Posted on June 18, 2010

It is shouted from the rooftops in the world of SEO that choosing the right keywords and being rated highly for them are crucial if web content is going to succeed. Yet some people still make the mistake of trying to compete with other websites for those popular search terms that are most frequently entered into search engines. Rather than trying to beat thousands of other companies, some of whom may be large, successful corporations with a lot more money to throw at the problem, it can be more productive to examine what are known as long tail search queries, which actually make up the bulk of total searches performed each day.

The long tail element of search incorporates all those terms which are used infrequently and, at the extreme end, maybe only a few times ever. It is even possible that some search queries in the long tail might have only been used (more…)

Posted by Matt Jones

SEO is just copy and paste!

Posted on June 17, 2010

Looking around the Internet at some websites and their approach to SEO, it becomes clear that some people think SEO is just a matter of copy and paste, or CTRL+C and CTRL+V (as web developers like to call it).

Some website owners, and even some SEO companies, think that adding any type of content to a website will help it in the search engines – and it doesn’t matter where this content comes from. For example, writing your own unique, original content on your website is time consuming – and not everyone is cut out to do it. Also, paying for someone to provide you with content can seem excessive; why should you pay for content when you can just get it for free?

This appears to be the approach of some website owners and SEO companies as we still see websites that actively copy content from other sources and paste it into their site. They do this because they are aware that new content, constantly updated, is important for SEO. Most people understand this concept these days. However they are not aware that (more…)

Posted by Carl Hopkinson

What on earth is link bait?

Posted on June 16, 2010

In the often bizarre and mysterious world of writing content with SEO in mind, the term link bait is often referred to by article writers and those who offer article submission services. It sounds catchy and is a phrase that, while it means exactly what it says, may not immediately be easy to grasp in terms of meaning. Link bait is content, in any form but most commonly text, text that has been created with the aim of attracting large numbers of links.

There are many different ways of approaching this goal, possibly only limited by the imaginations of those who have to come up with the ideas. One commonly used tactic, although it could be seen as rather crude, is to produce something (more…)

Posted by Cheryl Mathews

StuckOn attends Social Media Marketing 2010

Posted on June 16, 2010

In the competitive world of SEO it’s important that you stay ahead of the game and keep an eye on new developments within the industry. If you stand still, you could miss an important development and a new product/website that offers huge potential. This is equally important whether you’re a website owner, or an SEO company servicing hundreds of clients.

Tomorrow, StuckOn will be attending the Social Media Marketing 2010 event in London’s Cavendish Conference Centre. The event will discuss new social marketing practices and viral techniques, and how to get the best out of them.

You can visit the website for the event here.

What does your SEO company do to ensure that it stays ahead of the game?

Posted by Darren Jamieson

Courting reviews as part of SEO

Posted on June 15, 2010

There are thousands of reviews sites that have sprung up around the net. They’re popular with internet users because they act as a kind of word-of-mouth system online. They’re also popular with site owners because they can prove effective in enhancing off-page SEO and promoting your company brand.

Getting some positive reviews around the net can have a great effect on your off-page search engine optimisation. The benefits of reviews go two ways. The first, of course, is in the positive effect it has on your reputation. Internet users tend to trust the opinions of other internet users when it comes to choosing products and services, so a positive review can win you new customers. The other benefit is the positive reference that Google can then use in assessing your pages. The effect is even better when a link is supplied

Reviews can be courted by providing encouragement on your pages. You can feature links, quotes and other hints to get things going.

Reviews are so effective that some black-hat SEO operators have even resorted to creating their own (more…)

Posted by Cheryl Mathews
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