Engage Web June 2010 - Page 2 of 6 - Engage Web

    Spam SEO email from ‘SEO Doctors’

    Posted on June 25, 2010

    Most website owners have received spam emails claiming to have come from SEO professionals wanting to ‘improve their rankings in the search engines’, and usually they’re very easy to spot. Most of these spam emails come from Gmail addresses, rather than registered domains, and they don’t contain any information that is specific to the website in question – even the name of the website they’re supposedly talking about is absent in some cases.

    However, a recent spam email that was received by one of our clients was a little more tailored, seemingly featuring specific details about their website’s rankings within Google, and the level of its indexing. The keyword here of course is ‘seemingly’, as the email, from a Malcolm Wright of ‘SEO Doctors’, was actually spam and had been auto generated.

    A quick search online usually helps to detect emails such as this, and this particular UK based SEO company has already received some exposure for its use of email marketing.

    So, what did this particular SEO expert claim?

    From: “Malcolm Wright” <malcolm.wright@seo-doctors.co.uk>

    My name is Malcolm Wright. A senior search consultant at SEO Doctors, which is part of an SEO Group that has been established for over 10 years.

    The website for SEO Doctors doesn’t work, neither does the website of (more…)

    Posted by Carl Hopkinson

    Quantity of content versus quality for SEO?

    Posted on June 24, 2010

    Content can be measured in two different ways: quality and quantity. It is common knowledge in SEO copywriting circles that the content of a website has to be updated, which requires a reasonable quantity of words to be added regularly. These will naturally accumulate over time and form a large archive of text, with many interlinked pages containing numerous keywords available for indexing by search engines. This can only be a positive thing in terms of being found in searches and ranked in search listings. Then there is the other side of quantity – the amount of readable content on a site. When there is a lot to read this can help to establish the website as an authority on a chosen topic.

    The quality aspect of content is a little less straightforward while being slightly more important in terms of SEO. Only quality content created by skilled article writers will attract the most valuable visitors, the ones who will return and who will (more…)

    Posted by Matt Jones

    The difference between old and new SEO techniques

    Posted on June 24, 2010

    If you read up about the old days of SEO, you’ll see that once upon a time things were a lot simpler. Keywords, links and rankings were all part of a relatively simple process. As time has gone by, the way in which each of these elements affects the other has grown incredibly complicated. In fact, the way in which search engine optimisation works is still growing so complicated that it’s vital to keep in touch with the industry.

    It’s essential to stay on top of the changes in search engine optimisation if you want your site’s ranking to stay healthy. A lot of website owners seem to think that SEO is a one-time thing, much like getting the website built in the first place. SEO is quite a lot like web design in this area. Both search engine optimisation and web design require (more…)

    Posted by Matt Jones

    Initial characters count with tweets

    Posted on June 23, 2010

    If you’re using a Twitter campaign as part of your website’s search engine optimisation plan, there are a number of things you need to think about. When you first register for an account on Twitter, you need to think about SEO when you design a user name, account name and bio. Once your account is up and running, the SEO concerns don’t stop there.

    Search engine optimisation is important to consider in general when you’re drafting your Twitter posts. One of the more important areas to think about for tweeting is the first few characters of your posts. This is because the first 40 or so characters of your tweet may be used as a title tag if the search engines pick up on any of your tweets.

    The search engines have cottoned on to the fact that social media posts can be of general (more…)

    Posted by Cheryl Mathews

    Article writing for healthy SEO

    Posted on June 22, 2010

    If a website is ailing, or just getting going, it may be effectively hidden in the millions of pages that make up the Web. Until people start to link to it, such a site is like a small island, cut off from the ebb and flow of web traffic, and difficult to discover unless by accident. Obtaining links to one’s site is not only beneficial for SEO, causing search engines to rate the site more highly, but also helps people to find it in the first place. Links can resemble helpful signposts, pointing the way to a place that would otherwise be hidden.

    There are numerous ways of building links to a site, including writing articles which are published in special online article directories, together with a link to the originating site. The quality of such sites varies, as does the (more…)

    Posted by Cheryl Mathews

    Social Media Marketing 2010

    Posted on June 22, 2010

    Last week we attended a social marketing event in London, Social Media Marketing 2010. The event featured several guest speakers talking about the benefits, and different tactics, of social marketing – as well as some case studies for some very big brands.

    Two of the speakers also appeared by live video link, which despite the odd technical issue with Chris Brogan being cut off during his Q&A, the video links were among the highlights.

    The conference practiced what it preached with social marketing, as the event featured a projection of a live Twitter feed consisting of messages from attendees at the event commenting on the speakers in real time. Most of these Tweets were interesting and amusing; although one of the speakers wouldn’t have (more…)

    Posted by Carl Hopkinson

    What is widget spam?

    Posted on June 21, 2010


    Widget spam is a concept that came up a couple of years ago when site owners began distributing widgets for their fans to place on their own pages. The widgets contained links. Some of those links were considered spammy by the search engines. The result? Lots of penalties for the sites that were caught out.

    Widgets became very popular as a way of distributing links and spreading information about a site. It’s easy to understand why. A widget is basically any piece of code that can run a small application independently upon a page. All of the useful little tools that you see around the net, all of the clocks and gadgets, all of the badges, are all widgets. They’re very attractive, and they’re very easy to create.

    The area which caused trouble was the embedded links contained within widgets. Site owners would embed links in their widgets for their off-page search engine optimisation. The more successful widgets became (more…)

    Posted by Matt Jones

    SEO copywriting, fuzzy logic and semantics

    Posted on June 20, 2010

    Search engines use a kind of fuzzy logic to connect words together according to their meaning. Computers recognise words that tend to be associated with one another, and in what context this occurs. Information is then built up in order to help search engines work out and remember which words and phrases are related. Once these semantic relationships are learned, search engines can see that different pages on the web are connected, because they contain words or phrases which are generally seen together.

    Semantics can be confusing for human brains as well as computers, with web content that contains ambiguities being particular exasperating. It pays to choose words carefully, especially for parts of a site concerned with navigation. It has been known for web users to flounder while (more…)

    Posted by Jenny C
    « Newer PostsOlder Posts »
    >

    We have worked with:

    TEL: 0345 621 4321