Damage to your online reputation requires a great deal of reputation management to put right. Once something has gone wrong and blogs and forums start cropping up all over the Internet, filled with comments from dissatisfied customers slating your service, rolling out an SEO campaign to deal with the problem is often too little, too late.
Once something happens to trigger unhappy customers to put keyboard to website and tell the world (and it really is the world) about how unhappy they are with your company, you could find Google’s search results quickly filled with negative press when someone searches for your company name.
Yes, reputation management can have an impact after the fact, but it’s better to control search results for your company name and website address before anything bad crops up online (and hopefully nothing ever will).
It’s better yet to ensure that nothing goes wrong in the (more…)