It’s another British bank holiday so the sun must be blazing down where you are right now, with the garden calling you and a bottle of Pimm’s with your name on it? No? It’s raining, really?
As sure as eggs is eggs, the British weather never fails to disappoint – but that’s actually a good thing for online marketing. Britain has the largest online market than anywhere else in Europe – and it’s thanks in part to the weather. If you lived in sunny Spain, or the South of France, would you spend all day indoors looking out of the window while browsing online? Of course you wouldn’t – but the UK weather makes online shopping not only convenient, but a lot more (more…)