Engage Web February 2010 - Engage Web

Internet marketing requires a more subtle approach

Posted on February 28, 2010

If you look through various magazines and TV channels you’ll see advertising at its most base level. These forms of advertising are aimed at those who watch TV incessantly, and read magazines about celebrities, diet tips and what they should be wearing.

This is hard sell advertising, perfected over decades. Internet advertising on the other hand is very different, and the use of hard sell advertising online does not work. There are many reasons for this, but the main one is the intellect of the audience. Internet users are more savvy than the target TV watching market, and they know when someone is trying to sell them something.

Adverts that are blatantly adverts will be ignored, almost without thought, due to something known as ‘ad blindness’. Since the Internet first started, websites and marketers have used it to try and sell products. One of the most common forms of advertising is the (more…)

Posted by Cheryl Mathews

Google Street View images to be updated annually

Posted on February 27, 2010

There’s good news for those people who have been caught on Google’s Street View images in places they shouldn’t have been (as has happened more than you’d think). Google has revealed that it plans to update the images on an annual basis in order to cope with the changes found in towns in cities.

Now you can expect to have your latest extension to your home, or your new car in your driveway, proudly captured on Google Street View.

The timing of Google announcing this could have been better however as it’s coming under close scrutiny by EU regulators who are (more…)

Posted by Carl Hopkinson

Why adding content is good for Google

Posted on February 27, 2010

There are some who say that SEO, and by extension content writing for SEO purposes, flies in the face of the guidelines offered by Google. The common theory is that by using SEO and content for your website you’re attempting in some way to con Google into thinking that your website should rank above others unfairly, or rank for keywords that it otherwise shouldn’t.

Content and SEO is cheating, in essence.

Of course, these theories are very much misguided. Google wants, needs, to show the best websites in answer to its searches. The best websites are those that fully answer the search criteria laid down by the user making the search. The way to ensure that Google shows your website, and not your competitors’ websites, is to make your website a wealth of useful information – by adding content.

Adding content to your website isn’t cheating Google. It isn’t going against the guidelines laid out by Google, or Google’s TOS (terms of service). Adding good quality, relevant content to your website is what Google wants you to do.

Equally, SEO isn’t about conning Google either. SEO is about making sure your website is perfectly optimised to help Google to categorise your website. If Google can’t tell what your website is about, how is it supposed to offer it in the results pages when people search for it?

Content and SEO aren’t cheating, they’re fundamental to the success of your website, and the success of Google in fulfilling its own mandate.

Posted by Matt Jones

Everton’s Landon Donovan praises Facebook campaign

Posted on February 26, 2010

Landon Donovan has hailed a Facebook campaign that has been started by fans in order to keep the player on Merseyside. Internet marketing takes many forms, and Facebook is one of those forms due to its ability to reach a huge number of people.

Landon Donovan is the captain of the United States team, and a teammate of David Beckham at LA Galaxy. As the US season has finished Donovan has signed a short term loan deal with Everton in order to keep himself fresh for the World Cup, this summer.

However, Donovan has made such an impact at Goodison Park since arriving last month that fans have started a Facebook campaign in order to help keep him around in Liverpool. Internet marketing such as this is very common of late as Facebook has already been responsible for the Christmas Number One and has been used for many other viral campaigns, such as the ‘anti’ marketing tactics employed by a dating website.

Donovan’s Facebook campaign has already secured the support of (more…)

Posted by Matt Jones

Banish the content blues with article outsourcing

Posted on February 25, 2010

The provision of regularly updated content can be of considerable significance in a search engine optimisation campaign. However, the content has to be as interesting as possible and certainly original. If it isn’t original, you could have problems with plagiarism and search engines may drop your rankings. If you are writing articles yourself, you may soon find inspiration hard to come by. (more…)

Posted by Cheryl Mathews

I have enough links!

Posted on February 25, 2010

Does this sound like you? Are you of the opinion that your website has enough links, so you don’t need to engage in any link building strategies and you don’t need any linkbait content?

Well that’s fine then, you don’t need to read on. Sounds like you’ve got the perfect number of links and your website will be fine, riding high at the top of the search engines forever.

You certainly don’t need to know about the PageRank ice caps melting over at Google HQ. What’s that? You do? Oh ok, allow me to explain.

Your website may have hundreds, thousands or even tens of thousands of links. That’s great, sounds like you’ve got a really strong website and you’ve done well with it. However, just as the sea levels are rising because of the melting ice caps (and the general effect of global warming) the link levels required to stay afloat in the online world are also rising.

You may have thousands of links, but so do your competitors. Everyone is engaged in link building exercises, which means that the number of links required to stay ahead is (more…)

Posted by Cheryl Mathews

Always monitor your SEO tweaks

Posted on February 24, 2010

Performing search engine optimisation for WordPress is a joy. The system has been built with such loving care and with so many features and plugins available that you can do just about anything you want to in terms of SEO, quickly and easily.

Sometimes however you can go too far, and can make SEO tweaks that actually cost you rankings. When this happens it’s important to identify the problem and rectify it quickly.

For example, the WordPress plugin All In One SEO offers many wonderful options for customising the way Google indexes your website and blog. One of the features it offers is a ‘noindex’ for categories. This means that Google, and the other search engines that obey the noindex rule, won’t index the content on the category pages. This would be done to prevent (more…)

Posted by Carl Hopkinson

Why Google loves search engine optimisation

Posted on February 23, 2010

Some people believe that search engine optimisation is, at its very basic level, at odds with Google and that Google doesn’t like websites that have SEO performed on them. SEO is seen by some as ‘cheating’ the system, as though its sole purpose was to con Google into thinking that a website should be ranked for a certain keyword, when in actual fact it shouldn’t.

There was a time when this belief was correct. SEO was something of a dark art, practised by warlocks of the Internet (often in basements) and used very questionable practices indeed. However, these days those techniques no longer work (at least not in the long term) and SEO has had to go legit.

In fact, SEO has more than gone legit – it follows Google’s advice and code of practice to the letter, and without SEO Google couldn’t do the job it does so well.

Let’s give you some background.

Google makes money. Google makes a lot of money. Google in fact makes more money than (more…)

Posted by Matt Jones
Older Posts »

We have worked with:

minute-man-press-image
TEL: 0345 621 4321