Engage Web December 2009 - Engage Web

Make SEO copywriting your 2010 resolution

Posted on December 31, 2009

It’s the final day of 2009, and the final day of the ‘naughties’ – which means we’re moving both into a new year and a new decade.

This means that New Year’s resolutions should be made, and kept, for the coming 12 months. From an Internet marketing perspective, you should make your New Year’s resolution to embrace content, rather than that diet you were thinking of, or the gym membership you’ve been contemplating.

Just like a diet and a gym membership though, SEO content for your website needs to be given time to work. You can’t expect to see results in the space of a few days. Also like a diet and a gym membership, you need to write SEO content for your website regularly. There’s no point doing the first three days and then leaving it for two weeks, only to return again for one last effort before giving up.

Regularity is the key. If you keep it up, keep it regular and keep it at a high enough quality you’ll reap the rewards with your website.

This is one New Year’s resolution that you should make and stick to. Your website, and your business, will thank you.

Posted by Cheryl Mathews

Millennium Bug plus ten?

Posted on December 31, 2009

Millennium Bug2009 is almost over, just another few hours to go, and with it not only ends the year, but also the decade. Today also marks the ten year anniversary that IT sceptics and scaremongers alike predicted that the Millennium Bug would disable our computer systems, shut down our hospitals and generally cause mayhem to anything electrical throughout the world.

They believed that the switching of computer calendars to a new millennium would cause untold havoc, and that companies such as Microsoft hadn’t accounted for it in their software and operating systems.

As it transpired, the year 1999 rolled over into 2000 without incident and the whole Millennium Bug thing was forgotten about. What was also forgotten about was the number of bogus IT firms who charged (more…)

Posted by Carl Hopkinson

Build your website today, not tomorrow

Posted on December 30, 2009

It never ceases to amaze us how many websites we see with holding pages, coming soon pages or domains that have been registered and just have the default domain registrar’s page on them. Even worse is when we talk to people who run their own business, or are thinking of setting up a website for a business, and haven’t taken the website plunge yet.

What are they waiting for?

From tiny acorns, mighty oak trees grow. You’re not going to get a mighty oak tree of a website overnight, so waiting until your business is ready before thinking about your website is the worst thing you can do.

oak-tree-autumn

Your website will take time to get established, no matter how much budget you have (and most businesses want to spend as little as possible when just starting out). Therefore you need to (more…)

Posted by Matt Jones

What came first, the content or the links?

Posted on December 29, 2009

It’s not quite the chicken and the egg question, but for Internet marketers it’s on a par with it. There are, as always, two sides to the debate.

Luckily, for clarity, we can call those two sides: Right and Wrong.

Firstly, the side that we like to call ‘wrong’ believes that links are the most important part of SEO. Links are what helps Google to index your website quicker and the more links you have, the better you will rank. By building (or in most cases, buying) thousands of links on various websites of varying quality, and by using keyword anchor text, you will improve your search engine rankings.

While the science is accurate and your rankings will improve, it is both a short term solution and a morally dubious one. Buying links is ethically unsound, and against Google’s TOS – which is (more…)

Posted by Cheryl Mathews

Content is more than words

Posted on December 29, 2009

Content for websites is more than just words on a page. Even SEO content, which by its very definition you would expect it to be copywriting, can be more than words. SEO content can include images, photos and videos.

For example, many websites (including SEO blogs) make use of videos in their posts. This isn’t just to add a bit of flavour to the posts, or to break up the use of words. Videos, especially videos from YouTube, have a much more impactful effect than that.

When you link to a video on YouTube, it shows up on the YouTube video’s page as a link – which creates a link back to your video. Good videos (usually funny ones) generate interest from people watching them and they often link back to the page that they find them on. This could be YouTube, or it could be your website. It’s not unheard of for a website to feature a YouTube video and then receive tens of thousands of visits because of that video.

You could even go a stage further and create your own YouTube channel, and every video you add can feature a well written description that also links back to your website. The copy used in the description is of course very important, so SEO copywriting services should be used for this to maximise the effect of your videos.

Posted by Matt Jones

The Wikipedia effect

Posted on December 28, 2009

Wikipedia will be known to most people who use the Internet on a regular basis. It will certainly be known to anyone who attempts to search for things on Google. Wikipedia is an online encyclopaedia that is updated by the Internet community. As it is user updated, it has been criticised for being inaccurate but due to its moderation it is by and large fairly accurate about most topics.

Also because of the manner in which it is updated, it receives thousands of updates every day, with new pages and new sections of content added to it. Wikipedia has literally millions of pages of content. Google currently shows Wikipedia as having more than 50 million pages of content, although as Google doesn’t disclose everything, that figure is probably much higher.

steven seagalConsequently, when you search for anything, from information on Steven Seagal to (more…)

Posted by Matt Jones

Mind the gap, schedule the content

Posted on December 27, 2009

Whenever your business is going to be closed for an extended period (such as over the Christmas holidays) you need to give some thought to your website, its SEO and its content. You don’t want to come back to work after Christmas and find that your website has dropped in the rankings because you have abandoned it during the holiday break.

Equally, you don’t want to be sat in front of your computer on Christmas Day, or worse yet – bleary eyed on New Year’s Day, typing away at your keyboard, updating your website.

Of course, you don’t have to. The beauty of the Internet is (more…)

Posted by Matt Jones

Outsourcing SEO copywriting abroad

Posted on December 27, 2009

If you search around the Internet on Google and look on webmaster and SEO forums you’ll see hundreds of people and companies all offering SEO copywriting services. The price of these services ranges considerably, which often leads many business owners to plump for the cheaper end of the scale in the hope that ‘content is content’.

What this does mean however, and what many people don’t realise, is that you’re actually outsourcing your content to foreign countries, and to writers who don’t have English as their native tongue.

You could be lucky, you could end up with SEO copywriting that sounds as though it were written by a professional writer… or you could receive something that looks like it was written by someone who has only just learnt the language.

The trouble is, to advertise your services as an SEO copywriter you don’t need any qualifications, any experience, or any ability. You just need a website, or a forum account to say how you’ll:

“write contents for you website for good price”

Your website represents your company, and the quality of the content website speaks volumes about the quality of your service. Be careful who you allow to write your content.

Posted by Cheryl Mathews
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