Engage Web November 2009 - Engage Web

Top Google Searches for 2009

Posted on November 30, 2009

As the year ends we can expect to see the TV and radio waves fill up once again with the lists of what happened this past 12 months. What were the biggest singles of the year, the biggest grossing movies, the most hate mail for an X-Factor contestant and so on and so forth.

However, the only list that really matters is the most searched for items on Google, and that list has already been published by the all powerful G.

Incredibly, or perhaps not so much given the average IQ of people in the UK, the top UK searches on Google for 2009 were mostly for well established websites that should have been found easily enough without Google… Google included!

Here are the top ten searches for 2009:

  1. Facebook
  2. BBC
  3. YouTube
  4. Hotmail
  5. games
  6. Ebay
  7. news
  8. Google
  9. Yahoo
  10. Bebo

Yep, Google was the 8th most searched for term on Google. Clearly some people couldn’t see the wood for the trees, or the Google for the Google.

Perhaps the most telling results came in the fastest rising searches for 2009, where Microsoft can claim success for Bing being the 9th fastest rising search of the year. Of course, the fact that people looked for ‘Bing’ on Google should tell them (more…)

Posted by Cheryl Mathews

Keep your web copywriting on topic

Posted on November 30, 2009

It’s true what they say that diversity is good in life and that a change is as good as a rest. We all like to see, hear, read and experience different things, so mixing it up a little is always good.

Except on your website!

Change may be good, but when change means that your website’s content changes so much that it is no longer relevant to your website, you’re hindering your own SEO campaign. Writing copy about your favourite TV shows, your favourite football team and what your kids got up to on the weekend is fine for your own personal blog, but on your business website you need to keep your content relevant to your business. The more content that your website features that is relevant to your industry, the better Google will be able to categorise your website.

Off topic content will merely dilute your website’s relevance, which in turn will dilute your rankings in Google.

You may be thinking that your business or industry isn’t wide enough to provide regular copywriting for the website that you run. However, you’d be surprised how wide a topic can be expanded, and how interesting angles can be taken with your content when you hire the services of a professional web copywriting company.

If you’re getting stuck in a rut trying to come up with things to write for your website, seek help and see how much of an impact professional copywriting can have on your search engine rankings.

Posted by Cheryl Mathews

Assault victim uses Facebook to find attacker

Posted on November 29, 2009

Earlier this week we wrote about insurance companies have been using Facebook to locate potential benefit cheats, and now it seems that Facebook is being used to locate criminals.

Twenty-year-old Jennifer Wilson was attacked in the Walkabout bar (an Australian theme bar) in Watford when a woman thrust a glass into her face, cutting her badly. Jennifer’s attacker ran off after assaulting her, but Jennifer knew one of her friends who was with her at the time.

Knowing that the police were unlikely to find her attacker, Jennifer set about trawling through the friends list on Facebook of the person she recognised at the bar, until finally she found her assailant.

She then contacted the police to give them the name (Ashleigh Holliman), and address, of the woman who attacked her (courtesy of Facebook).

I went on Facebook and looked at a mutual friend’s profile and searched his friends list. As soon as I saw her picture I knew it was her. She is quite distinctive, with (more…)

Posted by Carl Hopkinson

Copywriting for the web and SEO

Posted on November 28, 2009

The principles involved in copywriting for the web are somewhat different to those used in conventional printed media. When you write copy in newspapers and magazines, you don’t have to worry about your copy being the thing that attracts people to pick up the publication in the first place; the cover should do that for you. How you craft your article or your column won’t have any effect on the number of people who buy the newspaper or magazine – when you write for the web, your copy is exactly what will bring in visitors.

What does this mean for your copywriting style when writing for the web? Firstly, when you write for other environments, you need to be concise and get your information across in as few words as possible. You need to make sure that your important details are in the first paragraph, and you want a title that attracts the attention of your reader.

Witty titles are great for the printed word, especially those that use puns. However, for the web they are useless. For the web, your title is what forms the title of your page in search results – and it will only do that if it has been found. Without mentioning the keywords of your article in the title, it will not be found.

Think to yourself what you would search for in Google to find your article. In fact, do just that. Enter your search terms in Google and see what comes up. The results should help you construct a title for your article.

Equally, the succinct nature of the printed word isn’t beneficial for SEO when copywriting for the web. You need longer sentences, longer articles and more copy on the page to ensure that search engines have something to index.

A professional copywriting company can help with this, but only if they have extensive experience writing web copy.

Posted by Matt Jones

Jermain Defoe claims YouTube is secret to his success

Posted on November 28, 2009

Tonight Tottenham travel to Aston Villa, who must surely have witness Spurs’ awesome display last Sunday when they thrashed lacklustre Wigan 9-1 at White Heart Lane. England striker Jermain Defoe scored five goals against Wigan in that game, including a seven minute hat-trick, which should have Aston Villa trembling with fear for tonight’s game.

Despite his success, Defoe was quick to thank those who helped him become the prolific goal-scorer that he is today; namely Alan Shearer, Andy Cole and Tottenham legend Clive Allen… at least, videos of them on YouTube.

Just like Newcastle United’s Argentine striker Jonas Gutierrez, Defoe has been scouring YouTube, not on a fact finding mission about opponents, but in search of (more…)

Posted by Matt Jones

SEO friendly titles used by BBC

Posted on November 27, 2009

We’ve written here at StuckOn many times about how your page’s Title tag is the most important aspect of your page’s SEO. When you’re writing news stories and articles, the title you choose is essential in writing good quality content that will receive traffic from search engines, and a good title can make or break an article in terms of how many page views it generates.

The BBC is one of the best websites on the Internet for content, with thousands of new pages being added every day. Their website is cross linked thoroughly with relevant news stories appearing on the side of each article, and always ranks at the top of Google’s index for topical searches. However, all of this was done within the restraints of having a tight restriction on the character count for titles to news stories. This meant that the BBC’s content writers couldn’t craft truly search friendly titles for their news… until now.

The BBC has lifted the tight restriction it had on titles, which was around 33 characters long, and has increased it to 55 characters. This means that copywriters can create more SEO focussed titles on their news, as you can see in this image from the BBC’s own blog.

bbc-seo-headlines-001

The BBC has done this because they have admitted that around 29% of their traffic is driven by (more…)

Posted by Cheryl Mathews

How do article submissions work?

Posted on November 26, 2009

Article submissions have been an effective part of any SEO strategy for many years, but there are still many people who don’t know about article submissions, how they work or indeed why they work.

Article submissions allow you to write an interesting article and have it posted on dozens, even hundreds, of websites featuring a link back to your website. Article submissions are effectively a link building technique that is free to use, you just need to know how to do it.

The first thing to note about article submissions is that every article directory has different rules on what is allowed, and more importantly, what is not allowed. While these rules do change from website to website, one thing remains constant: They all require quality articles.

Badly written articles, full of grammatical errors and spelling mistakes, will not be published on the majority of article directory websites. It’s also not a good idea to submit sub-standard content when it will be advertising your website either!

For this reason, you should use professional copywriting services for your article submissions to ensure that your articles are of a high enough standard.

Once you have your article, one that follows all of the guidelines laid out by the article directories, you need to submit it. There are many software applications that promise to submit articles to dozens, hundreds, even thousands of article directories. Ignore these as they are almost always dead article sites, or sites owned by the software retailer. Your articles will be wasted and any links will be useless.

Article submissions is a manual process, and one that takes time to do correctly. Knowing the right article submissions websites to use requires knowledge and experience, and ensuring that your submissions are approved is equally a difficult task.

For this reason, a good article submissions company that makes its submissions manually is the best option.

Posted by Cheryl Mathews

Woman loses benefits for Facebook bikini photo

Posted on November 26, 2009

It’s common for benefits fraud officers to investigate claimants who they believe might be cheating the system, claiming benefits that they are not entitled to. It’s also common for people who falsely claiming benefits to be caught out doing things that they’re supposed to be unable to do, such as break-dancing while being off work with a bad back, or lazing on the beach while suffering depression.

One such woman is Nathalie Blanchard, who works for IBM in Canada. Blanchard has been off work with depression for the last eighteen months, but after staff at Manulife, the insurance company paying for her benefits, saw photos on her Facebook profile, they stopped her benefits, believing that she was no longer suffering depression.

nathalie blanchardThe photos included a shot of her on the beach in a bikini, and pictures of her at (more…)

Posted by Matt Jones
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