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Engage Web October 2009 - Page 2 of 6 - Engage Web

Different tones of content for your website

Posted on October 26, 2009

It’s very important to get the tone of your content correct on your website. The tone of your content should reflect the image of your company and the way that you want to speak to your customers.

Naturally, the intended target audience for your content should also be considered. If you are aiming at young people and students then you should have a young, chatty feel to your content. If you are aiming at older people on a financial services website then a more formal tone is required.

Think about your target audience and tailor your content for them.

Some of the different types of content you may need for your website are:

  • Sales copy – should be written with selling mind, using positive terms and promotional words
  • Legal copy – needs to be professional but doesn’t necessarily have to be unreadable
  • Blog copy – can be very informal and chatty, almost as though you were speaking to a friend
  • Website copy – this can be up to you, depending on your audience

Once you know your audience, you will know how to word your content.

Posted by Matt Jones

Oxford v Cambridge boat race duo who sued Facebook

Posted on October 25, 2009

For anyone with little interest in the Oxford v Cambridge boat race, this years event may just have a little added spice. The American twins who sued Mark Zuckerberg of Facebook, claiming he stole their idea, are in the Oxford squad.

The twins, Tyler and Cameron Winklevoss, were at Harvard with Mark Zuckerberg (the man who made more money than humanly possible from an Internet project). The twins claim that Zuckerberg took aspects of their website in order to make Facebook, and subsequently become the richest nerd on the planet outside of Gates mansion.

The pair, and Zuckerberg, reached a settlement in 2008 but the details of the agreement were (more…)

Posted by Matt Jones

How much time do you spend writing your website’s content?

Posted on October 24, 2009

Writing content for your website can take a lot of time. Sometimes this is time that you do not have when you are busy running your own business. However, this is time that needs to be spent in order to get the most from your website.

When you write content for your website you need to consider what do wish to achieve with the content. Your content might be news, it could be documentation, legal copy or even sales copy. What you want from your content will dictate how it is written.

For example, if you’re writing legal content you wouldn’t write in a personal, friendly manner. You also wouldn’t write sales copy in a drab, boring manner as it wouldn’t generate any sales for you.

Juggling all of these different content styles, for different purposes, takes a lot of time and research. This is why many business owners outsource their content. They know that they do not have the time to write their own content. They also know that any mistakes made in writing content can prove very expensive in lost business and sales. Outsourcing your content to a professional will ensure that you don’t lose out.

Posted by Cheryl Mathews

Should I cut my Internet marketing budget during the recession?

Posted on October 24, 2009

recessionDespite early optimism, the recession is likely to be with us for some time yet. This means that more people will be out of work, fewer people will be spending money and businesses need to cut back on their costs.

Cutting costs is important for businesses to survive the recession. This should not include your Internet marketing however. Internet marketing is unlike any other form of promotion or advertising, in that you can clearly see your return on investment. Using stats software such as (more…)

Posted by Cheryl Mathews

Use your ‘downtime’ to write content for your website

Posted on October 23, 2009

Business owners often complain that they haven’t got time to write content for their website, even when they acknowledge how important content is for their SEO. Some business owners even believe that no one else can write about their industry because it is so specific and requires such an in-depth knowledge. The consequences of these two beliefs are that websites remain untouched, unloved, for many weeks and months in the sense that they receive no updates.

This is bad for your website because visitors will not see any changes in your content and it’s bad because Google will not perceive your website as a regularly updated resource, one that should be returned in the SERPs higher than your competitors.

However, no matter how busy you are running your business you’ll always experience some downtime where you could be writing content for your website, or thinking up ideas for your staff to write about. You could be sat in traffic, broken down at the side of the road or on a long train or plane journey. If you have a Dictaphone or a laptop with you, you’re able to get your ideas down and create the sort of content that Google will index and offer up to its users when they’re searching for information surrounding your industry.

Don’t waste your downtime, use it wisely and create content for your website.

Posted by Matt Jones

Buffy the Vampire Slayer’s guide to SEO

Posted on October 23, 2009

Buffy, the Vampire Slayer, had seven glorious years on our TV screens battling the forces of darkness from demons to robots to gods, yet how would the Slayer and her Scooby gang cope with the arduous task of SEOing a website for Google? Buffy knows the way to a Vampire’s heart is through his chest with a sharpened stake (possibly Mr Pointy) but does she know how to achieve top rankings in Google for a competitive industry?

You bet she does. This guide will tell you just what the chosen one would do to SEO a website and how her Scooby gang would chip in with support.

gilesRupert Giles (Ripper)

Sadly, Giles has an inbuilt hatred of all things computer related so his input into any SEO campaign would have to be purely strategic. Luckily, Giles is an expert at strategy and research, which is essential for any SEO campaign. Giles would begin by researching your keywords (using his books of course, he refuses to touch an infernal computer) and determine which keywords would bring you the most traffic. Giles would also conduct extensive research into your competitors so that all of their (more…)

Posted by Carl Hopkinson

Come Dine With Me to create Facebook App

Posted on October 22, 2009

come_dine_with_meCome Dine With Me is the Channel 4 cooking programme where would be culinary experts compete against complete strangers in their area for a £1,000 prize. The contestants each stage one dinner party in their homes, serving up food that they’ve cooked themeslves (usually, as some cheating does go on) to be judged by the other contestants on marks out of ten. The contestant with the highest score at the end of the week secures the £1,000 cash prize.

The programme works well for Channel 4 because it combines the nation’s love of cookery programmes with reality TV, as the contestants each week are always made up from a varied mix of society. You’ll often get your posh, flash car driving toff mixing it with a tracksuit clad, jewellery adorned council estate resident. These real life mismatches make up most of the show’s charm, as one person’s idea of a dinner party is often another person’s idea of hell.

As the show has become more popular, and would be dinner party aficionados from areas such as London, Wilmslow in Manchester and Ellesmere Port in the Wirral compete for the show’s prize, many more people have (more…)

Posted by Cheryl Mathews

How can I write better content for my website?

Posted on October 21, 2009

Writing good quality content for your website isn’t just about writing down information about your products, your services and your business as a whole. If you simply spell out what your company is about and what your company can offer, nobody will want to read it. Internet users don’t spend their time surfing the web looking for marketing material to read, they look for content that is entertaining, informative, witty and irreverent.

Whatever your business or industry, you’re able to inject some personality into your content in order to make it more appealing to readers. Think about what makes you laugh about your industry; it could be something that you’ve done, your employees have done or even something that your competitors have done. Try to explain how this is funny in your content, as witty content will always attract links from other websites which, as we all know, is very good for your SEO.

Another way of writing better content is to think about what people are searching for to find your website. Often people will put questions into Google, such as ‘how can I write better content for my website’; by answering these questions in your posts, you’ll attract visitors looking for this information, which in turn will generate more leads, sales and enquires for your business.

Posted by Cheryl Mathews
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