Once again the law unto themselves that are Google updated the toolbar PR which sparked another frenzy of webmaster and SEO professionals checking their websites and posting on forums as though it were Christmas morning.
“What PR did you get? I got a 4, I got a 6, I got a train set” etc, etc.
This particular update by Google was later than expected, which only served to heighten the media speculation on whether Google would abandon the toolbar PageRank altogether. However they haven’t and it has once again been updated.
This is unfortunate, because toolbar PR has one purpose and one purpose alone; link selling.
The toolbar PR isn’t an accurate portrayal of your actual PageRank, merely an outdated snapshot in time. Therefore, because it’s updated so infrequently it’s of little use in gauging a website’s true PageRank.
Even if the toolbar PR were accurate, it doesn’t have any bearing at all on your ability to rank for (more…)