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Engage Web September 2009 - Page 2 of 6 - Engage Web

Why Microsoft will never challenge Google

Posted on September 25, 2009

The Microsoft and Yahoo deal was supposed to make the two into one huge giant capable of taking on the might of Google. At least, that was the plan. However, the reality is that anything Microsoft related in the world of online publishing is never, under any circumstances, going to challenge Google, or even get noticed by it.

hotmail-newsFor example, only yesterday this screen grab was taken from inside Hotmail, where Microsoft presents the big stories of the day. The stories shown here reference Karren Brady being hired by Sir Alan Sugar, dive-master Ronaldo scoring for Madrid on his debut, news about the Oasis split, a kidnap story and news of the girl murdered in a lorry.

What do these stories all have in common? They’re WEEKS old! Hotmail, powered by the online publishing genius of Microsoft, isn’t even able to present stories from that week, never mind (more…)

Posted by Matt Jones

Rocky Mountain Bank emails customer data to wrong person

Posted on September 24, 2009

It seems that Google just can’t keep out of court, even when it hasn’t done anything itself. In a monumental blunder, an employee of Rocky Mountain Bank in the USA was supposed to email loan documents to a customer’s email address, but somehow (and we really don’t know how this could happen) managed to email the confidential details of 1,325 customers to a different email address – a Gmail address.

This prompted the panicked bank to request that the owner of the email delete the file without opening it, but naturally they received no response.

The confidential details on the customers contained information such as loan details and (more…)

Posted by Cheryl Mathews

Take advantage of events when writing content

Posted on September 24, 2009

Sometimes, writing content every day for your website can be difficult. You retread the same ground, you rehash old ideas and you don’t feel that you’re covering anything new. This is also a problem for your search traffic, because if your website simply restates the same thing over and over, why would anyone find it in the SERPs?

You can however spice up your content without going off topic. You can take advantage of special occasions and events to write themed posts. This works because you get to write something a little different and you’re writing about events that people will be searching for.

For example, the obvious events are special posts for Christmas, New Year, Halloween and Easter; however you can also write about more niche events such as today, Arthur Guinness’ birthday.

Many people will be searching for information on Guinness today and by writing about it you can take advantage of this increased search traffic for your website. Remember though that it still has to be relevant to your industry and your site’s content, so relate the event to your website rather than simply going off topic.

Posted by Matt Jones

Should you have a links page on your website?

Posted on September 23, 2009

While reading around some SEO blogs this week we noticed that some SEO companies are still advising clients that they feature ‘links pages’ on their websites. In some ways this is worrying, but in others it’s good to know that not every SEO company has quite caught up with the changing face of SEO, even though links pages are from around the year 2000 and should have stayed there.

The idea, albeit misguided, behind links pages is that your website will gain credence with search engines (we say search engines, but obviously we mean Google) by linking to other high ranking, relevant websites. This idea has been thrown about for many years in the SEO community, with some people believing that it works and some people believing that it doesn’t.

In truth, it does work, but how you do it is of huge significance. Creating a page of links on your website and linking to other websites is the way that we saw one SEO company advising people on its blog, and this is NOT the way to do it. Google isn’t stupid, and a page of links on your website will not convince it that you’re a trusted site and should be ranked higher in the SERPs (search engine results pages). You’ll be merely announcing to Google that you have a page of links, reminiscent of a link farm… how nice.

No, a much better, more intelligent, natural and effective way to do this is to (more…)

Posted by Carl Hopkinson

The Beatles are bigger than Jesus, FACT!

Posted on September 22, 2009

John Lennon once famously claimed that his band, The Beatles, were bigger than Jesus. His claim caused outrage in the Christian community, but now it seems as though Lennon’s rather arrogant claim has been proved correct, courtesy of Google Trends, and the digitally re-mastered release of the Beatles back catalogue.

As a result of the renewed interest in the Fab Four, more people searched on Google for information on The Beatles than they did for news about the son of god.

googlebeatles_1485819c

The Beatles’ success online was also boosted by the release of the Rockband video game featuring The Beatles, whereby players could (more…)

Posted by Matt Jones

Allow your content to be submitted to social networking websites

Posted on September 21, 2009

Social networking plays a pivotal role in the SEO and promotion of websites online. By harnessing the power of social networking websites you’re able to reach an audience that you would previously have been unable to reach, and without any real extra effort. The concept being social networking is that people communicate with their friends and family, and make new friends online. They share information, news and stories that they have found on the Internet.

This could include the content from your website!

When you write content for your website you should include with it the capacity for others to share it on Facebook, add it to Twitter and distribute it by other means. This is work that you, or your web developer, only has to do once. Then every new post added to your website comes ready to be shared with others across the Internet.

Of course you don’t want to go overboard. There are hundreds (probably thousands) of social networking websites that you could add links for on your posts but to do so would make your posts look cluttered, and could come across as spam. You only really need the main ones, the ones that will bring you the traffic.

Posted by Cheryl Mathews

Become a ‘fan’ of StuckOn on Facebook

Posted on September 21, 2009

If you have a Facebook account (and let’s face it, who doesn’t?) then you can become a fan of StuckOn on Facebook. When you become a fan, you can see our Facebook page (pictured below) and receive daily Internet Marketing posts on your Facebook feed without having to come back to our website to read them.

stuckon-facebook

This is a great way of keeping in touch with the latest developments in SEO and Internet Marketing, directly on Facebook. It’s also much more convenient for Facebook addicts than subscribing via RSS feed or by following us on Twitter.

Creating Facebook pages is also an excellent way of using social networking to promote your business or brand online because you can reach a lot of people very quickly and can (more…)

Posted by Matt Jones

Unsolicited emails offering SEO services

Posted on September 20, 2009

With the Internet being the ultimate marketplace for services, it’s not uncommon to receive unsolicited emails offering you all manner of products, from medicines and adult toys, to marketing and SEO services.

These emails will often promise you discretion, cheap prices and above all, results. Emails offering to SEO your website and guarantee you first page listings on Google are some of the most common emails and are generally sent by people in India and Asia, working for SEO companies based in the USA. These unsolicited emails are often badly written, full of American spellings and are always from non traceable email addresses so that the actual company responsible for sending them wouldn’t be traced until you make contact.

Even we at StuckOn receive these emails sometimes, and here’s one we received just this last week:

On 17 September 2009 at 17:49 Lawrence Baxter wrote:

Increase traffic to your website

We would like to get your website on first page of Google.All of our processes use the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.Please reply and I would be happy to send you a proposal.In order for us to respond to your request for information, please include your company’s website address (mandatory) and or phone number.

Notice that even though the email was sent to us they still want us to send them our URL, which presumably they would have if they had looked at our website. Not so, because ‘they’ haven’t looked at our website. As mentioned earlier, these emails are sent in bulk by teams in India and Asia.

They claim that their processes are all ethical and white hat, yet the mass spamming of email addresses isn’t particularly ethical under the Can-Spam Act 2003.

The spellings are, as pointed out earlier, American showing that the company behind the email is either US based or hasn’t done its research into what country we’re in. Either way, that’s not good.

If anyone receives emails such as these you’d be advised to hit delete immediately. Do not reply and enquire about their services as you’ll most likely not be best pleased with any possible work performed on your website.

When looking for SEO services, look for a reputable SEO company who genuinely do use ethical SEO methods.

Posted by Cheryl Mathews
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