Engage Web September 2009 - Engage Web

The importance of interesting content

Posted on September 30, 2009

We all know that writing regular content is essential for your website, but it’s just as important that your content is interesting. While it’s true that Google won’t really care whether your content is interesting or not, your users and site visitors will. They will not want to read bland content that just reiterates the same point over and over, and doesn’t offer them any valuable information, insights or even some level of entertainment.

For example, if you have the same message written a thousand different ways you’ll get indexed by Google sure enough, and may even be seen as something of an authority on your subject, but you won’t attract any links from your content and you certainly won’t pick up any subscribers or repeat visitors.

Attracting links is one of the most important things your content can do, as building links can be difficult and time consuming. Therefore by making your content interesting and humorous you can naturally build links and receive more traffic.

The more quality links you build, the better your site will rank in the search engines.

Posted by Matt Jones

How long should SEO take before you see results?

Posted on September 30, 2009

When you hire a professional SEO company to optimise your website, naturally you expect results. You expect your rankings in the SERPs (search engine results pages) to improve, your traffic to improve and subsequently your sales or leads, meaning your ROI (return on investment) to also improve.

But how long should this take? How long before your investment in SEO starts to yield results and your site starts to move up the rankings?

First off, this depends on a number of factors:

The competitiveness of your industry
As with any form of business, if your industry is very competitive online then you’ll have to do more, and wait longer, to see any results. If your industry is in finance, personal injury, medical or adult then you’re competing with some very large companies with even larger marketing budgets. You won’t be able to set up a loans company and compete online without a (more…)

Posted by Carl Hopkinson

Bank error ends with Google deactivation

Posted on September 29, 2009

Last week we reported how Google was once again in court, this time because of the Rocky Mountain Bank who were taking legal action to get Google to reveal the identity of the owner of an email address to which they had mistakenly sent details of 1,325 customers.

In the financial crisis we’re currently in the middle of, this really fills you with confidence in the banks doesn’t it?

In a monumental error, the bank emailed details, including tax ID numbers and loan details, of 1,325 of its customers to someone’s email address; the wrong email address to which they should have been sending something else anyway.

Events like this call for a strong reputation management strategy to minimise the (more…)

Posted by Matt Jones

How important is a title with your content?

Posted on September 28, 2009

While your content may be important for the SEO of your website, the title is perhaps the single most important line of text you can write. It forms the heading of the page and sets the scene for the rests of the content. Whenever your page shows up in the SERPs (search engine results pages) your title forms the anchor text for others to click on it. Your title is also often use for anchor text on other websites when they link back to your post.

You see, your title is pretty important.

It goes further though, because your title forms anchor text, both on your own website and on others, it means that your post is naturally optimised for the words contained in the title. This gives your post a boost in the search engines for anyone searching for that title, or words contained in it. When you write a title for a post you should think what you would search for if you were looking for information on the subject of your post.

Questions are very common as post titles because many people search for questions when they are looking for information and answers to those questions. If your post title matches the search query made by a user then your post will naturally rank well for that query.

Posted by Cheryl Mathews

Sad pug becomes Internet phenomenon

Posted on September 28, 2009

Viral marketing is one of the most powerful forms of Internet marketing. It can reach millions of users in a matter of minutes, exploding your website’s traffic and your customers overnight. Viral marketing is also very cheap to do, as you’re harnessing the power of the Internet to market for you, without having to pay expensive advertising costs.

However, viral marketing is very much a ‘suck it and see’ form of marketing because there are no guarantees that something will go viral. In fact it’s very difficult to do because you need to create something that users want to share, want to spread, and most forms of advertising do not fall into this category.

This photo of a pug, taken outside a café in San Francisco, certainly has all of the qualities of going viral, and it has done just that. This photo, and more like it, was uploaded to Flickr by a snapper who spotted the little dog while out walking and has become an Internet phenomenon. It has been voted the (more…)

Posted by Cheryl Mathews

Dodgy websites showing as referrers in analytics

Posted on September 26, 2009

When you run your own website and you engage in Internet marketing activities such as SEO or PPC, it’s crucially important that you check your website’s statistics regularly to see where your traffic is coming from and whether you’re getting a good ROI (return on investment) from your Internet marketing.

Google Analytics is a good tool for this because it gives you detailed stats and it’s free to use.

If you do check your stats regularly, one part of your stats you should particular attention to is your referrers. This is a list of the websites, or rather specific pages on those sites, that have sent you traffic. You will receive traffic from websites when that site has linked to you. It could be an advert you’re paid for, a link that you have built, a natural link because they found your site interesting or perhaps you’re even being discussed on a blog or forum.

However, sometimes you’ll see sites like the ones below listed as (more…)

Posted by Carl Hopkinson

Justin Timberlake wins role in Facebook The Movie

Posted on September 26, 2009

justin_timberlake_recordIn a news story that seems to weird to be true, singer, songwriter and Michael Jackson dance impersonator Justin Timberlake is set to star in the upcoming Facebook movie.

The news has emerged from Variety, a movie trade paper, which reports that Justin will play the role of Sean Parker, the founding president of Facebook. Timberlake is known for his singing, dancing and removing of his shirt, but are his acting skills up to scratch? As the film is being directed by David Fincher, of ‘Fight Club’ and ‘Se7en’ fame, you can be sure that this will be an ‘acting’ movie, so Justin will need to get some practice in.

Timberlake has appeared in films before, starring in The Open Road, but hasn’t been in anything with as much (more…)

Posted by Matt Jones

Spacing out your content is important

Posted on September 26, 2009

Adding content to your website is important, everyone in the SEO community seems to have grasped that most basic of concepts and is running with it. Google likes to see information on websites in order to present to its users, if your site has information it will please Google and thus will rank better.

Sounds easy. However, many people still don’t get the idea of the content being at regular intervals. There’s no point adding 30 articles to your website on the 1st of the month, and then nothing until the next month. That won’t help your website to indexed regularly, to rank better in search engines or your site to be considered important. Those 30 articles should be spaced out, one per day, so that Google sees your site receive regular, gradual updates. This way it has to return constantly for the latest content.

WordPress is a good tool for this as it allows you to add all of your content at once and schedule it throughout the month, so you don’t need to log in every day to update your site.

Imagine it like receiving email newsletters. If you receive one a day you may read them, if you receive 30 at once, you’ll delete them. Let your content out gradually for maximum effect.

Posted by Cheryl Mathews
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