Engage Web July 2009 - Page 2 of 6 - Engage Web

It’s the on-page SEO, stupid!

Posted on July 26, 2009

SEO is just like American politics, or at least for the purposes of this article we’ll assume that it is. “It’s the economy, stupid” is a famous slogan from the Clinton campaign in 1992 where Bill Clinton defeated George Bush (the older one, not the stupid one) just one year after 90% of Americans said they were pleased with Bush as a president.

The slogan was meant solely for internal use for Clinton’s followers, and referred to George Bush’s failure at realising the importance of the US economy, which had just entered recession (how times change eh?).

Bush’s foreign policy was excellent. He’d ended the Cold War and had staged a successful invasion of Iraq, but his boasts of ‘no more taxes’ proved false.

Just like Bush, many SEOs believe that their foreign policy is what will earn their clients the rankings they’re after. Using links and social networking websites to try to boost their client’s rankings is what occupies much of their time, rather than what they should be doing, concentrating on (more…)

Posted by Carl Hopkinson

How to write SEO copy for regional optimisation

Posted on July 25, 2009

Writing copy for regional optimisation is one of the things that many SEO companies and SEO professionals often do badly. The problem stems from the fact that the client invariably wants to rank for a search based on his services, and for his locale, so for example:

Carpet cleaning Wirral

If you live in the Wirral and you’re looking for someone to clean your carpets, then you’ll probably search for something like that. The problem is that to rank for a phrase like that many SEOs believe that you need to enter that exact phrase several times on the homepage of the website.

Not only is this not true, it’s also very poor English and harms the readability of the website. The stop words ‘in’ and ‘the’ should be used at the very least, as Google (more…)

Posted by Matt Jones

How to find good content writers for your website

Posted on July 24, 2009

Often website and business owners won’t have the time to write on their own websites as they’re too busy running their own business. This means that to ensure their website is continually updated, they’ll need to outsource the writing to other people.

There are many places you can go to find writers for your website, but not all of them will work for you due to time constraints, budget and quality. For example, there are many websites that allow website owners to offer contracts for freelance writers to bid for the work. This will get you very cheap writing at a fairly quick turnaround time. However, the quality of the writing on these websites can leave a lot to be desired, and many of the ‘writers’ don’t have English as a first language.

This means you’ll need to edit the copy extensively if you want it to read right on your website, which often results in you spending more time than if you’d done it yourself.

The prices are cheap though, with many writers only asking for $1 for a few hundred words. There is a reason they’re that cheap!

Alternatively you could have your website’s content written and edited for you, and uploaded to your website direct, taking all of the pressure off you so you can run your own business. This is the best way to find content for your website, meaning you’ll get quality content and at an affordable price.

You can have that done right here.

Posted by Cheryl Mathews

Would you let an Estate Agent SEO your website?

Posted on July 24, 2009

estate agent does SEOGetting a new website built is much the same as having a new home built. Both go through a similar design stage; they need to be planned out, constructed and decorated so that they look pleasing to the eye, yet stable enough to last you a lifetime (in theory at least).

However, when many people have a new website built they don’t seem to understand the different roles that web industry specialists play in the process, and often go to one person or company for everything. This results in a website that is wholly inadequate for the intended purpose, and hence it fails to deliver.

Let me now explain the difference between a web designer, a web developer and an SEO, and how you need all three to construct the perfect website, rather than (more…)

Posted by Carl Hopkinson

We’ve got the same name on Facebook, add me as a ‘wife’

Posted on July 23, 2009

Kelly and KellyA common game on Facebook is to search for people with the same name as you and add them as friends. I must confess that I’ve had a look around myself, but as I have a fairly common name I usually find hundreds of similarly named people… no girls though!

This wasn’t the case for twenty-year-old Kelly Katrina Hildebrandt from Miami, who was bored one day and decided to see if anyone on Facebook had the same name as her, ‘Kelly Hildebrandt’. Incredibly she found just one person who shared her name, and it was a ‘he’. Kelly Carl Hildebrandt was twenty-four and lived in Texas. Having found the one and only person to share her name on Facebook, Kelly (the first one) sent the second Kelly a message that read:

‘Hi. We had the same name. Thought it was cool,’

Rather than delete the message from someone he didn’t know, Kelly Carl Hildebrandt added Kelly as a friend, thinking she was ‘cute’. Naturally as they both shared the same name, and such an unusual name at that, Kelly Carl was concerned that the two could (more…)

Posted by Carl Hopkinson

Google Adsense now in local currencies

Posted on July 22, 2009

For many, one of the easiest ways of making money online has been with Google Adsense. Google’s own advertising channel has allowed website owners to maximise their website’s earning potential by making money from their content by simply pasting a small piece of Google ad code into their pages and have Google ads served up automatically based on their content.

There’s no need to mess around with adverts or even worry about what is being displayed when and where. You just write more content on your website, which in turn creates more adverts from Google, and you receive money every time someone clicks on the ads.

One of the problems with Google Adsense over the years has been the fact that it uses US dollars as a currency, which means that your earnings as a UK publisher are subject to the dollar fluctuations, and more specifically, the pound sterling fluctuations. This meant that money you earned in Adsense last year was considerably (more…)

Posted by Cheryl Mathews

Earning money through content

Posted on July 22, 2009

We all know that by adding content to your website you’re improving your website’s chances of ranking with the search engines, but did you know that you can also earn money from your content? By adding regular, well written and relevant content to your website you’re creating pages that can be indexed by search engines, will be read by people, and can serve ads for them to click on – earning you money.

You can use various ad server websites, such as Google’s own Adsense, or Text Link Ads, or even Yahoo have a system. This allows you to place code on your website that will automatically serve adverts onto your page, giving you the chance to earn revenue from every click that someone makes on your ads. The more content you write, the more ads you’ll end up serving.

You can even dictate the sort of adverts that will show up in Adsense by optimising your content for specific keywords. For example, if your website is about electrical goods, by writing about televisions and using a specific model of a Sony LCD TV, you’ll receive ads for that model from different retailers. When someone clicks on that ad, you’ll get paid.

Content can earn you money as well as traffic.

Posted by Matt Jones

Google not guilty of indexing defamatory material

Posted on July 21, 2009

google-as-a-giant-robotIf someone posts defamatory material on a website about another person or company, who is responsible for the content?

Is it the person who posted the comments in the first place? Is it the owner of the website for allowing the comments to be posted? Or, as Metropolitan International Schools (Train2Game) tried to claim, is it the search engine for indexing the content?

Metropolitan International Schools took Google to court because Google had indexed content on a website that it believed was defamatory to its brand. It claimed that Google was responsible because snippets of the negative comments were made available in Google’s results pages, meaning that Google itself was republishing the negative comments.

However, a high court judge ruled otherwise, saying that Google was (more…)

Posted by Cheryl Mathews
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