Engage Web June 2009 - Engage Web

Bing accused of being a copycat

Posted on June 30, 2009

According to the phrase ‘imitation is the sincerest form of flattery’, Microsoft must think Kayak is the bee’s knees. The reason being is that Microsoft’s latest attempt at a search engine, Bing, has unveiled a ‘new’ travel search section that looks uncannily like the one on Kayak.

The similarities are so close in fact that Kayak has politely (via the medium of solicitor’s letter) asked Bing to cease and desist.

kayak_vs_bing2

Many experts have commented that Bing’s ‘new’ travel search section looks just like Kayak, and even Kayak themselves feel the similarities are too close to be coincidence. Robert Birge, the chief marketing officer at Kayak, said (more…)

Posted by Cheryl Mathews

Is it better to have multiple authors on my website?

Posted on June 30, 2009

Some people ask if it’s better to have multiple authors on their website or to have just the one author writing content, even if there are ‘really’ many authors or one person doing it.

Part of the thinking involved with a single author is that many businesses have a figurehead, a CEO or someone who takes the time to care for the website. All content should be seen as coming from them, because they’re the public face of the company.

While this may be good for company consistency, it’s not good for SEO. For example, if you want to get into Google News, and to really make the most of your content that should be your goal, you’ll need multiple authors. Google News requires your website to be written on by multiple people, all with a specialist knowledge of your industry.

Of course, this doesn’t mean you ‘really’ have to have numerous writers on your website, you just need to give the impression that you have multiple authors. Using WordPress is one good way of doing this, because you can set posts to be by different authors, even if they’re all written by the same person.

Posted by Cheryl Mathews

Facebook moves the goalposts on username eligibility for pages

Posted on June 29, 2009

If you’ve been monitoring the progress on Facebook and the fact that it now offers people their own ‘vanity URLs’ or search engine friendly usernames, you’re probably aware that they also offer them for fan pages. However, Facebook had restrictions on the fan pages until recently, that demanded a fan page have over 1,000 fans and have been created before May 31st.

The terms on Facebook’s website read:

Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.

If you didn’t have 1,000 fans you need not worry, because this weekend Facebook opened up the usernames for fan pages for pages that had just 25 members, or at least that’s what they said they would do. Anyone looking to claim a username for their fan page today will have seen that they’ve moved the goalposts again, and Facebook is now offering vanity urls for  (more…)

Posted by Matt Jones

Google launches Adsense for mobile applications

Posted on June 28, 2009

Google’s AdSense programme has been around for some years now and lets webmasters earn money based on the content of their website. Google AdSense allows webmasters to paste code into their website pages that displays adverts served by Google, targeted to the content of their page.

So if your website is about football, the ads appearing would be for football related products, and such forth.

Google has just announced that it’s launching a beta version of its AdSense programme for mobile applications on phones such as the Apple iPhone and the HTC Magic. Google announced this in a (more…)

Posted by Carl Hopkinson

Split posts into multiple posts to maximise your traffic

Posted on June 28, 2009

One of the best ways to make the most out of your content, to maximise your resources and to get the most traffic from your content is to split your posts into multiple posts. For example, if you’re writing about a great topic and have a lot to say on the subject, maybe it’s a guide or a report on some research, then by splitting the post into multiple posts you’ll get more pages for your work, more updates for your work and more traffic.

You could take a 1,000 word article and split into 4 or 5 parts, to be scheduled one per day for a week. People who were interested in what you were writing would come back each day to read the next instalment. Google would also return regularly for the next update on your site, and you can even link each new post with the previous posts, increasing the internal link strength of your website.

It’s no more work for you to split posts in this manner, and the results you’ll get from it are well worth the time.

Posted by Matt Jones

Facebook the movie?

Posted on June 27, 2009

It seems that Hollywood will make a film about anything these days, and the meteoric rise of social networking website Facebook is too much of a juicy topic for them to let pass. The idea of a Facebook movie has even attracted one of the industry’s top directors too, David Fincher, who directed Fight Club, Se7evn and Alien 3.

Fincher is currently locked in talks with Colombia Pictures over the movie, which will reportedly be titled ‘The Social Network’.

Aaron Sorkin, scriptwriter for The West Wing, is penning the screenplay based on the forthcoming book by Ben Mezrich, called The Accidental Billionaires. Even though the film is at an early stage, nowhere near even pre-production, rumours of potential cast members have already started to circulate, with (more…)

Posted by Cheryl Mathews

Should I ever close comments on my posts?

Posted on June 26, 2009

On some websites built in WordPress, or other content management systems, you’ll notice that comments on posts have been disabled. In some cases, website owners like to leave comments open for a short period of time just after the post has been published, say for the three months or so, and then close them down.

This is generally done so that old subjects aren’t gone over for debate when the website author wants to move on to newer subjects. Disabling comments altogether is often done because the website owner doesn’t want to spend time moderating them, deleting the spam comments and have to respond to questions or criticism.

Of course, both of these actions are wrong. Comments should always be left open on your posts because when people post comments to your website it’s free content for your site. Google indexes comments and your website will receive traffic based on the content of the comments.

Comments also act as a way of encouraging people to return to your website to see who has replied to them, or what the general feel of their comment has been. Comments are interactive, which is the essence of the Internet. By disabling comments you’re denying your website a great opportunity for traffic and content.

Posted by Cheryl Mathews

Facebook ads ask man if he wants to sue his own company

Posted on June 26, 2009

If you’re an avid user of the social networking website Facebook, you’ll probably have noticed the ads that run on the website. Similar to Google Adwords in many regards, Facebook ads differ from Google ads in the sense that you can be really specific with your target audience by using the data contained with Facebook’s database.

For example, if you want to target your ads for students based in London, who are fans of Oasis, you have that option. Perfect if you’re selling Oasis tickets for a student gig in London.

However, the specific nature of the targeting system means that the number of people who see the ads can be very small, and it can also be subject to the skill of the (more…)

Posted by Carl Hopkinson
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