Engage Web May 2009 - Page 2 of 5 - Engage Web

    The difference between link building and link buying

    Posted on May 24, 2009

    Links are the cornerstone of the Internet and every website requires links in order to rank for anything remotely competitive. If your site doesn’t have any links, you’re going to struggle from an SEO point of view.

    However, as important as links are, Google frowns upon websites buying and selling links. Google considers the practice of a website selling links in order to pass on Google PageRank and ‘link juice’ to be against its terms of service (TOS), and will penalise any site it finds to be selling links.

    That doesn’t mean the practice doesn’t go on however. It does, and in huge numbers.

    Link buying isn’t the only the way to garner links though; link building is a much better way to do it. So what is link building and what is the difference between link buying and link building?

    First we must look at what actually is link buying (in case you didn’t know).

    Link buying is when a website purchases (or more commonly, rents) a link on another website. A fee is paid, often on a (more…)

    Posted by Carl Hopkinson

    SEO myth or reality: Linking to competitors improves your rankings

    Posted on May 23, 2009

    Back in the old days, when SEO was more of a dark art than a science, there were many myths circulating on how you could increase your rankings within the SERPs (search engine results pages). One of the more popular myths was that you could improve your rankings by linking to websites like Google, Yahoo, MSN or the BBC. The theory was that search engines liked you linking to them, so would boost your rankings accordingly. Search engines also like you linking to good quality sites, so would reward you for it with higher rankings.

    It was of course hokum, but a similar theory has emerged in the modern SEO world we know today. That theory is that linking to your competitors, the sites that rank above you in the SERPs, could boost your rankings. Is this equally hokum or this in fact true?

    Let’s look at both sides of the argument, argumental style.

    The case Against
    Obviously linking to your competitors (more…)

    Posted by Matt Jones

    Where does your website’s content come from?

    Posted on May 22, 2009

    If you’re paying to have content written for your website, have you ever wondered where that content comes from? The reason being is that many websites have content added to them regularly that isn’t written in the same country as the website’s business.

    This shouldn’t really matter of course as the Internet is a global phenomenon, so wherever someone is they’re able to write content for clients. However, the language used on website content is important.

    For example, Google News has very strict requirements on the level of quality that it allows. Therefore if your content is full of grammatical errors, incorrect meanings and repetitive clichés in the articles, you won’t be accepted as a contributor.

    But your website content comes from an English supplier, doesn’t it?

    You may be paying an English supplier, but is your English supplier using writers based in the UK, or are they using cheaper writers from further afield? It’s your website, you need to be happy with your content.

    Posted by Cheryl Mathews

    Content writing mistakes

    Posted on May 22, 2009

    Most people realise the importance of updating their website regularly, but not everyone understands the best way to do it, or more importantly, the way you shouldn’t do it.

    Writing content for your own website should be the easiest thing in the world. You’re writing about your industry, you’re the best person to know what to write about so your content should be interesting, well researched, unique and newsworthy. However it doesn’t always follow that the person with an in-depth knowledge of the industry is the best person to write the content for the website for SEO.

    Here are some basic content writing mistakes people make when writing for their website.

    Stealing content from other websites
    This should be obvious, but to many it isn’t. Google wants to see unique websites with unique content, if your website consists of content that is freely available elsewhere then there’s nothing unique about your website. By stealing content from other sites, even if it’s free articles from article directories, you’re ensuring that your website is seen as duplicate content, and as such will be (more…)

    Posted by Matt Jones

    Google increases market share again in April 2009

    Posted on May 21, 2009

    According to figures released by comScore, Google increased its market share for search traffic in the US in April, the only search engine to do so for that month. Google was responsible for 9.5 billion searches in April, an increase of 0.5% on March to hold 64.2% of US search traffic.

    Both Yahoo and Microsoft dropped a tenth of a percentage point, with Yahoo falling to 20.4% and Microsoft dropping to 8.2%.

    Search in general increased in April by 3%, with (more…)

    Posted by Cheryl Mathews

    Google News now features video reports

    Posted on May 20, 2009

    youtube-google-newsGoogle is continuing to use YouTube since it acquired the video sharing platform for $1.65bn in 2006. Now YouTube videos are showing up in Google News whenever there is a local news report relevant to the user’s query.

    If there is a video report available, supplied via YouTube, a small YouTube icon is displayed in the search results. You can then click on the link and watch a news report about the news item.

    Video now appears in roughly (more…)

    Posted by Carl Hopkinson

    Google down again, is this the end of the world?

    Posted on May 19, 2009

    Yesterday we reported how Google had gone down for 2 hours last week, taking 5% of the Internet with it and how this shows the level to which we rely on Google for just about everything.

    Google said it was an error where some of their requests had been rerouted through Asia, so nothing to worry about. Except that yesterday, it happened again!

    Google’s news service, Google News, was unresponsive for over an hour, giving off an error for anyone trying to access information. This is particularly troublesome if you happen to use Google News in your work, like we do at StuckOn.

    When any request for a search on Google News was made during the time of yesterday’s outage, a 503 Server Error message was displayed.


    The outage wasn’t just in the UK, Australia, India and the (more…)

    Posted by Matt Jones

    Google goes down – the Internet goes down

    Posted on May 18, 2009

    Last week Google suffered something of a small, very brief outage. Such a small outage, just for a few hours, would hardly have been noticed for almost any website on the Internet, except for Google. For when Google goes down, it takes a large part of the Internet with it.

    It has been speculated that around 5% of the Internet went down for two hours last week as a direct result of Google’s little hiccup. You see, Google has become more than just a search engine (albeit it a search engine with over 64% of market share in the US according to comScore), no, Google is much more than just that.

    Sites running Google analytics would have suffered as a result of the outage. Anyone using Gmail, Google Docs, YouTube, indeed anything (more…)

    Posted by Carl Hopkinson
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