The world of online marketing moves so fast that if you stand still, someone will pass you by. Failure to react to this could see you left far behind as your competitors build an unassailable lead over you. It has happened to many businesses over the years, big and small. It has also happened to some of the largest online businesses as well, such as MySpace.
MySpace used to be the place to go for community, interaction and entertainment for the young. It offered a voice for those who felt they weren’t being heard and a chance for people to interact in a way they couldn’t do in the real world.
Then came Facebook. Originally just for the elite, but then opened up for everyone, Facebook overtook MySpace like an Enzo Ferrari passing a Vauxhall Corsa. It had a crisp, clean design. It had widgets. It had a sublime photo gallery system (which has since put Flickr to the sword as well) and it was opened up to developers to create addons for the platform, meaning everyone could have a truly unique space of their own online (without the awful music and stylesheets that dogged MySpace).
Facebook was the new king, and MySpace was left reeling.
Not anymore though, as MySpace’s bosses at News Corp have announced changes are afoot, and changes that will (more…)