Engage Web April 2009 - Page 3 of 5 - Engage Web

    PageRank Sculpting

    Posted on April 17, 2009

    In the world of SEO, PageRank sculpting seems to be something of a contentious issue right now. It is being debated on many SEO forums, blogs and panels as some SEOs are under the impression that PageRank sculpting is frowned upon by Google to the extent that you could be penalised for it.

    First off, what is PageRank sculpting?

    PageRank sculpting is when you use the ‘rel=nofollow’ attribute on links to internal pages of your website so that you channel your PageRank to pages that you want to be ranked higher within Google. Nofollow means that Google won’t index those pages, thus theoretically giving more weight to the other pages on your website.

    For example, you might nofollow links to pages on your website that you don’t want to rank in Google, such as terms and conditions, privacy policy, testimonials and other non essential pages. You could even nofollow links to category pages of your blog, tag archives and other pages that you don’t want to rank. This in turn ensures that all of your website’s ‘link juice’ is saved for the important pages, such as your (more…)

    Posted by Cheryl Mathews

    Why a designer and an SEO don’t get on

    Posted on April 16, 2009

    Sometimes the battleground between a designer and an SEO is a torrid one, filled with snipes, insults and mistrust. The problem is that the designer cares only for the pure look of his design, how it feels when you see it and how the images blend together. The SEO on the other hand just sees the code, like Neo sees the Matrix, and takes pleasure in the purity of the code and the content on the website because he knows that Google will see it just like that also.

    Designers and SEOs often come at a website from opposite ends, with their outlooks on the whole concept seemingly at odds. Of course it doesn’t have to be, and shouldn’t be, this way. Designers and SEOs need to work together if they’re to be successful.

    After all, a designer without an SEO will create a beautiful website that nobody will see, which is no use to you as the website owner. An SEO without a designer will (more…)

    Posted by Cheryl Mathews

    Google and its constantly updating magical algorithm

    Posted on April 15, 2009

    If you frequent different SEO forums and read some SEO blogs you’ll have heard of Google’s algorithm. It’s the magical method that Google uses to decide which website ranks where, and for how long, for what search. It’s what every SEO tries to understand, hopes to second guess and one day unravel the secrets of.

    Of course, this will never truly happen because once you think you’ve grasped it; Google moves the goal posts and changes the algorithm. Now, the question is how often does Google do this?

    Some think it’s every few years, some think its every year, some think it’s every few months along with the PR updates. However it’s much, much more frequently than that. Google’s algorithm, like the calculations from some super computer, is updated constantly, daily, hourly. It’s ever changing to ensure the (more…)

    Posted by Cheryl Mathews

    Should I worry about my PageRank?

    Posted on April 14, 2009

    It’s on the minds of many SEOs and website owners every few months or so. It’s green, about 100 pixels wide and it sits on top of your browser window. It’s your visible toolbar PR, or PageRank, and it’s Google’s way of telling you how well your website is doing.

    But is it really important? Should you be worrying about your toolbar PR at all?

    In a word, no. The little green bar is really only something for amateur website owners to chat about on forums, bragging how their bar is slightly greener than their contemporary’s bars. It’s a symbol of how many links you’ve got pointing at your website, but not the relevance and quality of the links. It’s not a measure of rankings within the SERPs and it’s not a measure of traffic.

    To worry about how green your bar has become is to worry about the insignificant things in life. Concentrate on making your website stronger, adding more content to your site, creating more (more…)

    Posted by Cheryl Mathews

    When to leave the Description meta tag out of your SEO

    Posted on April 13, 2009

    The Description tag is something that pretty much every SEO company and SEO professional will use when optimising your website for search engines. It’s one of those basic things that SEO professionals do by default as it has been part of SEO practise for years.

    However, as basic as the Description tag is, there are times when you should actually leave it out altogether.

    ‘Nonsense’ I hear many SEO experts cry when they read this, but it’s the truth. The Description tag has no bearing on your rankings within Google (despite what some people may tell you) so whether you use it or not, you won’t be doing your rankings in Google’s SERPs any harm.

    The Description tag is used in some minor search engines though, so surely removing it would be pointless, detrimental to your SEO in fact?

    No, the main reason you might want to leave the Description tag out of your page’s code is to improve the click through rate of your site from Google’s SERPs. You see, the Description is used on Google when your website is returned in a user’s search. Google will either use your meta Description, or in some cases it might use your (more…)

    Posted by Cheryl Mathews

    How long does SEO take to show results?

    Posted on April 12, 2009

    SEO isn’t something that gets you results overnight, but just how long does it take before you seer results, before you see your website improve its position in the rankings?

    In actual fact the length of time it takes for your site to see improvements in the SERPs depends on how competitive your industry is, and how serious the problems were on your site in the first place.

    For example, if your industry is in finance, such as the mortgage industry or the loans industry, and you have a brand new website with no links, very few pages and no indexable text, you can expect it to take a considerable amount of time before you see any results, no matter how much budget you have to play with. By considerable amount of time, we mean at least 12 months.

    If however you have an established website with a decent amount of backlinks and good quality content, you could find that your rankings increase dramatically in just a few days. It can genuinely be that quick, but don’t expect every SEO campaign to produce results like that!

    Posted by Cheryl Mathews

    What’s the purpose of Link Bait?

    Posted on April 11, 2009

    If you’ve never heard of the term ‘link bait’, here’s a quick rundown. Link bait is when you create something on your website that courts links from other websites and website users. The content on your website is either very helpful, interesting, funny or controversial, to such an extent that when people access your content they feel they want to share it with others.

    The content is so good that other websites link to it, giving you free links.

    However, some website owners may argue that there’s not much point having links to your website, and traffic coming in, when the link bait they’re coming in on isn’t that relevant to your services, and isn’t generating conversions.

    This is a false claim though. Any page of your website that attracts links, whether it leads to conversions or not, is doing your website good. The more sites that link to yours, the better your website will perform in search engines.

    Therefore, link bait is great for your website, even if you’re not getting any conversions directly from the traffic it’s generating.

    Posted by Cheryl Mathews

    Facebook now has over 200 million members

    Posted on April 9, 2009

    For those who thought that Facebook was beginning to lose steam, and members, to the new kid on the block, Twitter, reports of Facebook’s demise could be premature. Facebook announced yesterday that they’d hit the 200 million mark in terms of members.

    According to figures released by comScore, Facebook has increased its memberbase by 500,000 members per day.

    Far from sitting on its laurels, Facebook is using this news to promote itself and celebrate with a new feature dedicated to how Facebook has helped people. The new feature is called Facebook For Good.

    Whether the news of Facebook scoring its 200 millionth member will curb the reports of Twitter taking its crown or not, it does show that Facebook is still a force to be reckoned with. Although many businesses are still failing to use Facebook for their SEO and web promotional efforts, in contrast to Twitter, which seems almost ‘designed’ for such work.

    Posted by Cheryl Mathews
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