Engage Web March 2009 - Engage Web

Why must I fill my site with rubbish content

Posted on March 31, 2009

Once or twice this week, I have spoken to potential clients and business partners who, upon hearing the word ‘content’, seemed to recoil at the idea, which rather puzzled our team.

It turns out that these people had already been speaking to several search engine optimisation companies about their SEO for their websites and had already been told they needed content, however, what these other companies have shown them did not appeal to these clients and they felt that (more…)

Posted by Cheryl Mathews

Managing your online reputation through content

Posted on March 28, 2009

When the Internet is such an immediate source for information, potential customers of yours are able to research your business with a few clicks of their mouse and a couple of minutes on Google. Rest assured that people will do this, and how your business is perceived online is vital to the success of your company.

What are people saying about you? Are they customers, former customers, employees or competitors?

The problem is that if you do find negative information on websites about your business, how do you deal with it? One thing you should never do is (more…)

Posted by Matt Jones

It’s not all about the expertise

Posted on March 24, 2009

Often, when we start to speak to a client about their industry and writing content for their websites, they are understandably concerned that they and they alone know enough about their industry to be able to write articles on the subject.

The problem with this theory is that many clients say they want to do it themselves but they don’t have the time, the inclination or the writing expertise to write regularly and in an SEO-friendly manner, so the idea gradually gets dropped, which can be a big mistake.

It isn’t necessary to be an expert in the area to be (more…)

Posted by Cheryl Mathews

Remember to write about your topic and use your keywords

Posted on March 20, 2009

We’ve mentioned many times that you shouldn’t get hung up on your keywords and keyword stuff your content when writing blogs for your website, and this is very true. However, you shouldn’t go the other way and never mention your desired keywords, writing about stuff that is completely off topic for your website.

For example, if your website is about kitchens and kitchen products, you want to rank for keywords such as ‘cheap kitchens’ you don’t have to mention ‘cheap kitchens’ in every title, and three times in every post as this would be too much. However, it should be mentioned as and when it is relevant. If you’re writing about topics that are related to your site you should end up using your keywords anyway.

However, don’t start writing content on your site that is completely unrelated. Blogging about last night’s football results or the latest cinema releases won’t help your site to rank for ‘cheap kitchens’ either.

Moderation is the key.

Posted by Matt Jones

Don’t keyword-stuff your content

Posted on March 17, 2009

Too many times now, we have seen clients who attempt to write their own content, but do it so badly that it is a complete waste.

One of the most common mistakes is to stuff your favourite keywords, the ones you really want to rank for, everywhere humanly possible within the articles – in the title, every other sentence and in the closing sentence.

The most likely result of this continued keyword-stuffing is the exact opposite (more…)

Posted by Cheryl Mathews

Why you should mention your competitors in your content

Posted on March 12, 2009

One thing people often insist upon when adding content and news to their websites is never mentioning their competitors. They don’t want to be seen to promote their competitors, or to talk about them in any way. The reasons for this are obvious and understandable, but not writing about your competitors on your website is a mistake, and here’s why…

If you write about your competitors, in a neutral news worthy way, you’re ensuring that your website and your competitors’ websites are categorised together by Google. Google will see a connection, even if there are no links between you. Then of course, when you write about your competitors you’re going to begin ranking for them!

This is the main reason for writing about your competitors. Imagine how useful it would be when a potential customer or client Google’s your competitor’s name to research them, and finds your website. You could turn that interest into a sale, stealing the custom from under your competitor’s nose.

So don’t blindly say you don’t want any mention of your competitors on your website, write about them and take advantage of their name!

Posted by Matt Jones

Content First, Keywords Second

Posted on March 10, 2009

Recently, we have been inundated with enquiries about content marketing and SEO content – it seems everyone is catching on to the fact that you need to have content on your website if you are to really succeed in SEO.

However, thanks to these enquiries we’ve been looking at a lot of websites for people and as a result we have seen some pretty awful attempts from those trying to do it for themselves, but rather poorly.

There are two extremes or traps that (more…)

Posted by Cheryl Mathews

Check your traffic to get better rankings

Posted on March 6, 2009

Ask yourself this question, how often do you check your website’s traffic stats? If you’ve answered anything other than daily, you’re running the risk of missing out on a great part of your website’s potential.

Your website acts as a portal for your business. It brings you traffic, customers and money. If it’s not bringing you any custom it isn’t earning its keep. You need to make sure you know just how well your website is performing, how many visitors you’re getting and where they’re coming from.

You would let your business run out without checking your sales and your profits, otherwise you’d be blind to any potential problems. The same should be said for your website. You need to check your stats and see where it is succeeding, and where it is failing, so that you can work on where it needs improving, and make its strengths even stronger.

If you’re not getting any traffic from Google, you need to consult an SEO agency because something is wrong. If Yahoo! is your biggest referrer, equally something is wrong. If your visitors are all leaving after the first page and aren’t looking at your products, something is wrong.

If you haven’t checked your stats, how can you know what to do to improve your website, and thus your business?

Posted by Matt Jones
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