Engage Web February 2009 - Engage Web

Redirect your pages like you would redirect your mail

Posted on February 27, 2009

One of the basic SEO mistakes people make is to build their website, SEO their pages, add their content and start to see some improvement in their rankings, only to begin deleting and renaming pages.

Many people don’t realise the negative impact that simply removing or renaming pages on their website will have. The fact is, if you spend time performing SEO on your site so that your internal pages rank within Google, so that users find your pages and so that other sites link to your pages, those pages become vital. To then delete them or rename is to undo all of the work you have performed. You will lose your rankings, and you will be wasting any traffic that comes your way.

It’s the same as spending years building up a name for your business so that customers know your company name, your address and your phone number, distributing leaflets and business cards, and then moving and changing your number without redirecting it.

Anyone who tries to contact you finds a dead phone line, and the mail just falls into a black hole. You wouldn’t do that in the real world, so don’t do it online. If you HAVE to rename pages, make sure you redirect the old ones so that users will find what they’re looking for.

The best option though is don’t do it!

Posted by Matt Jones

The more effort the better

Posted on February 24, 2009

Easy-to-acquire content is not enough, especially not if it was as easy as copying and pasting from someone else’s website.  Copying and pasting just creates duplicate content, which Google does not like and can result in your site being penalised and even dropped completely from the rankings, so why risk it?

The more effort you have to put into your content, the more likely it is that it will be quality content.  In an ideal world, all content should be unique, interesting and give great benefit to its readers but we don’t always have the time to create this sort of content.

Having said that, there is little point in spending hours (more…)

Posted by Cheryl Mathews

When not to use Description tags

Posted on February 20, 2009

One of the first things many SEO companies will do when they look at your website is to make sure you have keyword optimised Description and Keyword tags. It’s common practise with a lot of SEO agencies.

However, it’s not necessarily the best thing to do. Firstly, the Keywords meta tag has no impact on Google rankings whatsoever, so is fairly useless for your SEO. Adding one will not improve your rankings in Google.

Secondly, the impact of the Description tag on your SEO is also non existent. It can have negative effects if you have every Description tag on your site the same, so if you do have them, you need them to be unique, as if they’re all the same they could pose you problems. There are instances though when (more…)

Posted by Matt Jones

Link to relevant content

Posted on February 17, 2009

When you write your content, which by now you will know to write regularly and to make it unique, the end result you want is for your website and content to rank well in the SERPs (Search Engine Results Pages).

To help your pages rank and to attract traffic, it helps if you can link to the relevant pages using appropriate text for the link.

If you want to rank for a particular keyphrase or for (more…)

Posted by Cheryl Mathews

How to target longtail traffic

Posted on February 14, 2009

You’ve probably come across the phrase ‘longtail’ in your quest for better rankings in the SERPs (search engine results pages). But just what is longtail, and how do you maximise it?

Longtail means the longer, two, three or more word searches that your site could receive from search engines, as opposed to one word keywords. For example, if your website is about holidays, then the keyword ‘holidays’ would probably be the main keyword you want to rank for. However, as you’ll be competing against some of the biggest websites on the Internet, ‘holidays’ is extremely competitive and difficult to rank for, therefore you need to look at the longtail in order to achieve rankings, and get decent traffic.

How do you do this? Instead of writing posts with titles like ‘Holidays’, you would write posts with titles such as ‘How to get cheap Holidays’ or ‘Luxury Holidays for couples’. By writing more specific content on your website, targeting longer phrases, you’re increasing your chances of ranking.

The best part is that you’re not hindering your chances of ranking for the single keywords, as you’re still using them, but you’re using them in a smarter way, which will generate more traffic for you.

Posted by Matt Jones

Target your content

Posted on February 10, 2009

In order to encourage repeat visitors or attract the sort of traffic that could be interested in your product or services, then be sure to write relevant content.

Readers on the internet have a shorter attention span than readers of a magazine, for example, so keep the content to the point and don’t waste words.  Be sure to separate into short paragraphs and use subtitles if necessary as readers will skim and scan a web page to see if it looks interesting enough to read or contains what they want.

Consider (more…)

Posted by Cheryl Mathews

Attract links, don’t just buy them

Posted on February 8, 2009

It’s fairly common practice for SEO companies and Internet Marketing agencies to buy links for their clients. Buying (or more accurately, renting) links on other websites using your keywords will have a positive impact on your SEO. That’s a fact. However, Google is rather against the whole process, and actively penalises websites that sell links, meaning the weight from those links that you’ve bought could disappear.

When you buy links you’re actually renting them, usually for a 12 month period. This means that when your budget runs out, or you stop paying for the links, they’re removed and your website loses the benefit from them.

It’s much better to have links that are permanent, and to get that you need content too. By updating your website with interesting content you’re encouraging others to link to your website for free, because they want to share your content. This means you could have a link from one, two, three or hundreds of websites… all for free. Plus, by adding content you could be getting links from the sort of websites that you just can’t buy links from yourself, high powered (high PageRanked if you care about that sort of thing) websites that don’t sell links.

Buying links is the quick and easy path, the path that leads to short term success and short term rewards. Adding content is a long term strategy that will strengthen your website for the long run, making it a powerful website in its own right.

Posted by Matt Jones

Watch for duplicate content

Posted on February 3, 2009

As regular readers of this site will no doubt know by now, adding fresh, unique, regular content to your website will help with your search engine optimisation (SEO).

We have discussed extensively that copying content is not only cheating, but is classed as duplicate content and duplicate content is B – A – D.

So now you know that copying is not allowed, you can write your own stuff but more often than not, website or business owners rarely get the time to do this.  It might be tempting to take a large section of someone else’s article and to add your own opinion or thoughts on it and hope that no-one will notice, however, although your users and readers might not know, you won’t fool Google.

Posted by Cheryl Mathews
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